Email Marketing Specialist
We're looking for a hands-on Email Marketing Specialist to own day-to-day retention execution in Klaviyo for a premium DTC accessories brand. Internal strategy and creative direction will be provided by the team. Your job is to turn those briefs into polished, on-brand emails and a retention system that drives repeat purchase.
This is an execution role, not a strategy role. You will draft copy, build designs in Klaviyo, implement and optimize lifecycle flows, execute campaigns, manage segmentation, maintain deliverability health, and run a consistent testing and reporting rhythm every single week. If you are a hands-on Klaviyo operator who can work within a brand voice that is warm, editorial, and premium without being stiff, this role is a strong fit.
Why You'll Want to Join
- You will be paid in USD (bi-monthly: every 15th and 30th)
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Paid Time Off in accordance with company policy
- Observance of Holidays per company guidelines
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100% remote setup so you can work wherever you're most productive
- Direct ownership over email and retention execution for a design-led DTC brand
- Clear briefs, defined feedback loops, and a founder who is actively involved in brand direction
What You'll Work On
Email Campaign Execution
- Draft email copy and assemble email designs in Klaviyo based on internal briefs
- Build and schedule weekly campaigns aligned to the promotional calendar
- Set up segmentation, exclusions, and send logic including recent purchasers, VIP, and lapsed windows
- QA every send including links, personalization, dynamic blocks, mobile rendering, UTMs, and deliverability checks
- Maintain a clean rolling campaign calendar covering four to six weeks at a time
Lifecycle Flow Ownership
- Audit, build, and continuously optimize core flows including welcome series, browse abandon, cart and checkout abandon, post-purchase education and cross-sell, review request, winback, VIP, and back-in-stock or price drop flows where applicable
- Maintain clear flow architecture and naming conventions
- Run A/B tests on timing, subject lines, content blocks, and offer logic
- Ensure flows reflect promotional guardrails and stay consistent with brand tone
Segmentation and Retention Logic
- Maintain key segments including new subscribers, first-time buyers, repeat buyers, VIP, lapsed windows, and category interest
- Own suppression logic and exclusions to avoid over-emailing and protect customer experience
- Support personalization and dynamic content logic across Klaviyo
Deliverability and List Health
- Monitor deliverability and list health including bounce rates, spam complaints, and open and click trends
- Maintain list hygiene, suppression, and sunsetting programs
- Recommend cadence adjustments to protect long-term deliverability
Reporting and Optimization
- Deliver a weekly one-page report covering campaign results, flow results, key learnings, and next actions
- Provide a monthly retention review covering flow contribution, segment performance, and a testing roadmap
- Maintain a testing log documenting what was tested, results, and decisions made
What You Bring
- 3 to 5+ years of email and lifecycle marketing experience in ecommerce or DTC
- Strong Klaviyo mastery including flows, segmentation, dynamic content, reporting, and template builds
- Ability to draft clean, on-brand email copy and build polished email layouts directly in Klaviyo
- High QA discipline and operational rigor: you catch errors before they send, not after
- Comfortable interpreting performance data and proposing clear next actions
- Clear, reliable communicator who can execute within a fast weekly cadence
- Sensitivity to premium and luxury-adjacent brand tone and aesthetics
Nice to Have
- SMS experience in Klaviyo SMS, Attentive, or Postscript
- Basic HTML familiarity for email module edits
- Experience building retention calendars around promotional guardrails
- Background in fashion, accessories, or lifes