Email Marketing Manager
Hornblower Group is a global leader in experience and transportation. Spanning a 100-year history, Hornblower Group’s portfolio of international offerings includes water- and land-based experiences and ferry and transportation services. City Experiences, Hornblower Group’s premier experience division, offers dining and sightseeing cruises and walking and food tours through the City Cruises, Walks, and Devour brands. City Ferry, part of Hornblower Group’s Ferry and Transportation Division, is the largest private operator of high-speed passenger and vehicle ferries in the United States, carrying more than 10 million passengers annually and operating services including NYC Ferry, Puerto Rico Ferry, and other regional ferry systems. Hornblower Group’s subsidiaries include Hornblower Marine, which provides vessel outhaul and maintenance services at Bridgeport Boatworks in Bridgeport, Connecticut, and Seaward Services, Inc., a full-service shipping, waterfront logistics and management company that specializes in the operation and maintenance of government and commercial vessels. Additionally, Anchor Operating System, LLC, a Hornblower Group subsidiary and independent entity, provides reservation, ticketing and website integration services for clients in the transportation, tourism and entertainment industries. Today, Hornblower Group’s global portfolio covers over 10 countries, over 50 U.S. cities and serves more than 20 million guests annually. Headquartered in Orlando, Florida, Hornblower Group’s additional corporate offices reside in San Francisco, California; Boston, Massachusetts; Chicago, Illinois; London, United Kingdom; New York, New York; Dublin, Ireland; and across Ontario, Canada. For more information, visit hornblowercorp.com.
Position Summary:
We are seeking a highly experienced Marketing Automation Manager to lead the strategy, execution, and optimization of our customer lifecycle and digital marketing automation initiatives. This role requires deep expertise in Salesforce Marketing Cloud (SFMC), strong technical proficiency in HTML, CSS, and SQL, and a proven ability to build scalable, data-driven marketing programs that drive engagement, conversion, retention, and revenue growth. The ideal candidate combines strategic thinking with hands-on technical execution, thrives in a fast-paced environment, and has experience managing complex customer journeys, integrations, segmentation strategies, and campaign operations across multiple channels.
Duties and Responsibilities:
Marketing Automation Strategy & Execution
- Develop and execute comprehensive marketing automation strategies aligned with business goals and customer lifecycle objectives.
- Design, build, deploy, and optimize automated customer journeys, triggered campaigns, nurture programs, and personalization initiatives within Salesforce Marketing Cloud.
- Lead multi-channel campaign execution across email, SMS, push notifications, and digital channels.
- Collaborate with Marketing, CRM, Product, Sales, and Analytics teams to deliver integrated customer experiences.
Salesforce Marketing Cloud (SFMC) Management
- Serve as the subject matter expert and platform owner for Salesforce Marketing Cloud.
• Build and manage:
◦ Journey Builder ◦ Automation Studio ◦ Email Studio ◦ Audience Builder/Data Extensions ◦ Mobile Studio ◦ Content Builder
- Create dynamic and personalized campaigns using AMPscript and SQL-based segmentation.
- Monitor platform health, data integrity, deliverability, and automation performance.
- Support SFMC integrations with CRM, CDP, and third-party systems.
Technical Development & Data Management
- Develop responsive email templates using HTML and CSS.
- Write and optimize SQL queries for segmentation, reporting, data validation, and campaign targeting.
- Troubleshoot technical issues related to campaign rendering, automation workflows, and data synchronization.
- Ensure email best practices for deliverability, accessibility,