Ecommerce Growth Manager
Ecommerce Growth Manager – Remote
Shopify | Meta Ads | Google Ads | CRO | Klaviyo | Technical SEO
Position Type: Full-Time, Remote
Working Hours: AEST Business Hours
About the Role
At Pavago , one of our clients is hiring an Ecommerce Growth Manager to own and optimize the entire digital growth engine for a fast-growing ecommerce brand.
This is a performance-driven role focused on customer acquisition, conversion rate optimization (CRO), retention marketing, paid media, technical SEO, and ecommerce growth . Rather than creating marketing assets, you’ll maximize the performance of creative already produced by the design and content teams.
You’ll work directly with company leadership to identify growth opportunities, optimize every stage of the customer journey, and drive measurable improvements across paid media, Shopify, email marketing, and organic search.
If you’re an analytical growth marketer who enjoys turning data into revenue and understands the complete ecommerce funnel, this is an opportunity to make a significant business impact.
What You’ll Own
Paid Media Management
- Own Meta Ads and Google Ads accounts from strategy through optimization.
- Build campaign structures, audience strategies, bidding models, and testing frameworks.
- Upload and manage creative assets provided by the internal creative team.
- Develop custom audiences, lookalike audiences, retargeting campaigns, and audience exclusions.
- Implement and maintain Meta Pixel, Conversion API (CAPI), and conversion tracking.
- Analyze campaign performance and continuously improve ROAS while reducing CPA.
- Manage advertising budgets and scaling decisions across channels.
Ecommerce & Conversion Rate Optimization (CRO)
- Own ongoing optimization of the Shopify storefront.
- Improve landing pages, product pages, collections, checkout flows, and mobile experiences.
- Identify friction points using analytics and behavioral data.
- Implement theme-level improvements within Shopify.
- Collaborate with developers on advanced Shopify enhancements.
- Present data-driven growth recommendations to leadership.
- Improve conversion rate, Average Order Value (AOV), and overall customer experience.
Retention Marketing
- Own performance optimization of Klaviyo email marketing.
- Manage customer segmentation and lifecycle marketing campaigns.
- Configure automated flows including:
- Welcome Series
- Abandoned Cart
- Browse Abandonment
- Post-Purchase
- Win-Back Campaigns
- Optimize deliverability, engagement, click-through rates, and email-attributed revenue.
- Develop initiatives that increase repeat purchases and customer lifetime value.
Technical SEO
- Conduct technical SEO audits and implement improvements.
- Manage indexing, crawl health, schema markup, and structured data.
- Optimize metadata, internal linking, site architecture, and content structure.
- Monitor performance using Google Search Console and GA4.
- Identify opportunities to improve search visibility and organic traffic.
Analytics & Performance Reporting
- Monitor acquisition, conversion, retention, and SEO performance.
- Analyze customer behavior across the ecommerce funnel.
- Build comprehensive monthly performance reports with actionable insights.
- Identify growth opportunities through data analysis rather than assumptions.
- Translate findings into clear recommendations that improve business performance.
Requirements
Must-Have Qualifications
Experience
- 3+ years of hands-on ecommerce growth or DTC marketing experience.
- Proven experience owning the complete ecommerce funnel from acquisition through retention.
- Demonstrated success driving revenue growth through performance marketing and CRO.
Paid Media
- Strong hands-on experience managing:
- Meta Ads
- Google Ads
- Experience with:
- Search
- Shopping
- Performance Max
- Catalog Sales
- Prospecting
- Retargeting
- Audience Building
- Strong understanding of attrib