E-Commerce Marketing Specialist - (17-1164)

​​Looking for Philippines-based candidates

Job Role: E-Commerce Marketing Specialist - 1164

Compensation range: $1,200 AUD - $1,500 AUD / Monthly

Engagement type: Independent Contractor Agreement

Work Schedule: This role is expected to require roughly 15-20 hours per week. As a contractor, you’ll have flexibility in how you manage your schedule, but availability for occasional collaboration during AU business hours is preferred.

Who We Are: At Hunt St , we help Australian companies hire top remote talent in the Philippines. You will be hired directly by the client as an independent contractor. We are not an outsourcing agency. All of our roles are 100% remote, so you'll be able to work from home.

Who the Client Is: Our client is an Australian startup preparing to launch an innovative direct-to-consumer consumer product into the market. Backed by a founder with a clear vision for growth, the business is focused on challenging a traditional product category through modern branding, digital-first marketing, and exceptional customer experience.

Operating primarily through Shopify, the company is entering an exciting launch phase and is investing heavily in performance marketing, content, and customer acquisition. This is an opportunity to join early, work directly with the founder, and play a key role in shaping the brand's growth strategy from day one. As the business scales, there is strong potential for the role to grow into a full-time position with increased ownership and responsibility.

Role Overview: We're looking for an experienced E-Commerce Marketing Specialist who thrives in fast-paced startup environments and enjoys taking ownership of end-to-end digital marketing initiatives.

This role is heavily focused on launching and scaling a consumer brand through performance marketing, Shopify optimisation, email marketing, and content coordination. You'll work directly with the founder to develop and execute marketing strategies that drive customer acquisition, increase conversion rates, and build long-term customer loyalty.

The ideal candidate has hands-on experience growing direct-to-consumer (DTC) brands, understands the entire e-commerce customer journey, and combines strategic thinking with strong execution. If you're proactive, data-driven, and excited about helping launch a new consumer brand, this is an excellent opportunity to make a meaningful impact.
Key Responsibilities:

- Develop and execute the digital launch strategy, including pre-launch audience building and launch campaigns

- Plan, build, manage, and optimise paid advertising campaigns across Meta and TikTok to maximise ROAS and customer acquisition

- Manage and optimise the Shopify store, including product pages, landing pages, merchandising, and conversion rate optimisation

- Build, manage, and optimise email marketing campaigns and automated customer journeys using an email marketing platform best suited to the business (e.g. Klaviyo, Mailchimp, Omnisend, or similar), including welcome flows, abandoned cart sequences, post-purchase nurturing, and retention campaigns.

- Coordinate UGC creators, influencers, and content contributors to produce engaging, high-converting creative assets

- Edit or coordinate short-form video content for paid advertising and organic social media channels using tools such as CapCut, Canva, or similar platforms

- Monitor campaign performance, analyse marketing data, and provide actionable insights and recommendations to the founder

- Conduct A/B testing across creatives, landing pages, email campaigns, and advertising strategies to continuously improve performance

- Identify new customer acquisition opportunities, emerging channels, and growth initiatives as the business expands

- Stay current with e-commerce, digital marketing, and platform trends to continuously improve campaign effectiveness

Required Skills and Qualifications:

- Minimum 3 years of experience in e-commerce or digital marketing, id