E-Commerce Growth Manager

Category: E-commerce Location: Currently, we are looking for an E-Commerce Growth Manager to join a fast-growing portfolio of DTC brands focused on scaling through Meta advertising and direct-response marketing. The company operates in a lean, data-driven environment where speed, ownership, and continuous optimization are key to driving growth across multiple e-commerce brands. We are looking for an E-Commerce Growth Manager to own and optimize the commercial performance of the business. This is a hands-on role focused on Meta media buying, funnel analysis, conversion optimization, and identifying opportunities to improve customer acquisition and revenue growth. Your Duties: As an E-Commerce Growth Manager, you will be responsible for: - Owning Meta media buying across multiple DTC brands, including campaign setup, testing, scaling, and budget management. - Monitoring and analyzing daily performance metrics to identify growth opportunities and performance bottlenecks. - Managing and optimizing key funnel metrics including CPA, ROAS, CVR, and AOV. - Identifying funnel drop-offs and prioritizing conversion rate optimization (CRO) initiatives. - Collaborating with creative teams by providing performance-driven feedback and testing recommendations. - Analyzing offers, bundles, pricing structures, and upsell opportunities to improve customer value and profitability. - Monitoring attribution and tracking systems to ensure accurate performance reporting. - Working closely with founders to develop and execute growth strategies. - Proactively identifying problems and implementing solutions with minimal supervision. Requirements - 3+ years of experience in Performance Marketing, Growth Marketing, Media Buying, or DTC E-Commerce. - Proven hands-on experience managing Meta (Facebook & Instagram) advertising campaigns. - Experience managing and scaling campaigns with significant advertising budgets. - Strong understanding of e-commerce funnels, customer journeys, and conversion optimization. - Experience analyzing key performance metrics such as ROAS, CPA, CVR, AOV, CAC, and LTV. - Hands-on experience with attribution and analytics platforms such as Triple Whale, WeTracked, GA4, Hyros, or similar. - Experience working with Shopify-based e-commerce brands. - Strong analytical and problem-solving skills with a data-driven mindset. - Ability to work independently, prioritize effectively, and take ownership of results. - Excellent communication skills and attention to detail. - English language Upper Intermediate (B2) is a must. Details Originally posted on Himalayas