Director of Sales & Marketing

This is a remote position.
Position Summary

The Sales and Marketing Director is responsible for planning and implementing sales, marketing and product development programs, both short- and long-range, targeted toward existing and new markets by performing the following duties personally or through the team members on the sales and marketing teams.

Essential Duties and Responsibilities
The essential functions include, but are not limited to the following:

Developing and implementing strategic marketing plans and sales plans and forecasts to achieve corporate objectives for products and services

Developing and managing sales/marketing operating budgets

Planning and overseeing advertising and promotion activities including print, online, email, electronic/social media, and direct mail

Developing and recommending product positioning, packaging, and pricing strategy to produce the highest possible long-term market share

Guaranteeing that achievement of marketing objectives falls within designated budgets

Evaluating market research and adjusts marketing strategy to meet changing market and competitive conditions

Monitoring competitor products, sales, and marketing activities

Establishing and maintaining relationships with industry influencers and key strategic partners

Guiding preparation of marketing activity reports and presenting to executive management

Establishing and maintaining a consistent company image throughout all product lines, promotional materials, and events

Directing sales forecasting activities and setting performance goals accordingly

Directing staffing, training, and performance evaluations to develop and control sales and marketing programs

Directing market channel development activity and coordinating sales distribution by establishing sales territories, quotas, and goals

Representing company at trade association meetings to promote product

Meeting with key clients, assisting sales representative with maintaining relationships and negotiating and closing deals

Assisting other departments within organization to prepare manuals and technical publications

Preparing periodic sales report showing sales volume, potential sales, and areas of proposed client base expansion

Reviewing and analyzing sales performances against programs, quotes and plans to determine effectiveness

Directing product research and development

Managing and directing sales and marketing teams, including recruitment, selection and development to achieve company goals and objectives

Performs other work-related duties as assigned

Physical Demands and Work Environment
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the functions.

While performing the duties of this position, the employee is regularly required to talk or hear. The employee frequently is required to use hands or fingers, handle or feel objects, tools, or controls. The employee is occasionally required to stand; walk; sit; and reach with hands and arms. The employee must occasionally lift and/or move up to 30 pounds. Specific vision abilities required by this position include close vision, distance vision, and the ability to adjust focus. The noise level in the work environment is usually low to moderate. However, in some instances, this job may require work in areas where ear protection is necessary.

Note
This job description in no way states or implies that these are the only duties to be performed by the employee(s) incumbent in this position. Employees will be required to follow any other job-related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments. All duties and responsibilities are essential functions and requirements and are subject to possible modification to reasona