Director of Product Marketing
About Fello :
Fello is a profitable, hyper-growth, VC-backed B2B SaaS company building the agentic real estate platform of the future.
Our platform combines data intelligence, marketing automation, and conversational AI to help real estate teams engage smarter and scale faster. At the center of it is Felix, our AI teammate, which takes real work off a team's plate — running follow-up across calls, texts, and emails today, with more of the team's day-to-day work coming next.
We're not another tool in the stack. We're the system that powers it — learning, adapting, and executing in real time so teams can focus on growth, not guesswork.
If you're excited about building an AI product that's changing how an entire industry works, you'll fit right in.
About You:
You are a strategic, hands-on product marketing leader who knows how to turn product, customer insight, market context, and company strategy into a clear story the whole business can use.
You are excellent at positioning and messaging. You can cite examples of how you’ve applied strategic narrative frameworks. You know how to simplify complex products without dumbing them down. You can turn AI, data, CRM, automation, and workflow complexity into buyer value, field confidence, and customer clarity.
You are a great writer — and you actually like writing. You will produce and review a lot of copy in this role: web, deck, launch, enablement, and customer-facing. You pair that craft with real strategic judgment, and you collaborate well across departments — an exceptional communicator who can work across founders, executives, Product, Sales, Customer Success, Marketing, Enablement, and RevOps, influencing without authority and keeping the company from fragmenting as product velocity increases.
This is not a manager-first role. You will guide existing and future PMM resources, and may build a small team over time — but your sleeves are rolled up every day. You write. You synthesize. You build. You ship. You are a quarterback on the field, not a coach on the sidelines.
You are also AI-native in how you work. You use AI to move faster, research smarter, analyze customer and sales signals, and operate like a larger PMM function before adding headcount. And you will have leverage most PMMs never get: a Technical Product Marketing Manager as a close collaborator on deep product work, a GTM AI team that builds agentic solutions alongside you, and an AI agent that understands everything about the product.
One more thing about timing: we are at the moment where the story gets set. The next two quarters of positioning and narrative work will matter more than the next two years. You should find that energizing.
You Will:
Drive the Fello + Felix story
- Drive the core positioning, messaging, buyer narrative, and product story for Fello and Felix — co-owning the strategic narrative with our President, who holds final approval — and keep it consistent as the product, market, and commercial motion evolve.
- Translate Fello ’s category and strategic narrative work into clear GTM language across the website, sales deck, demo narrative, launch materials, customer proof, and enablement.
- Work closely with our Technical Product Marketing Manager — a collaborator, not a direct report — on deep product, data, and integration storytelling.
- Define the language Fello uses — and just as importantly, the language we avoid.
- Make complex product capabilities easy for customers, Sales, CS, and Marketing to understand and use.
Turn product velocity into market absorption
- Own launch and release readiness across GTM teams: launch briefs, release tiering, internal communications, field enablement inputs, customer messaging, and post-launch feedback.
- Make sure every meaningful product change is translated into why it matters, who it matters for, how we explain it, and what teams need to do next.
- Partner closely with Product on what is shipping, what changed, and what the field