Director of Product Marketing
FMX is looking for a strategic, execution-minded Director of Product Marketing to lead our product marketing function and serve as the connective tissue across product, sales, and demand generation. This is a player-coach role: you'll set the vision for how FMX communicates value to the market while managing and developing a team of product marketing managers. You'll partner with leaders across the go-to-market organization to make sure positioning, launches, and enablement translate directly into pipeline and revenue.
Responsibilities:
As the Director of Product Marketing, you will:
- Own the strategic direction for product marketing, establishing positioning, messaging, and launch frameworks that align product, sales, and marketing around one go-to-market motion.
- Lead, coach, and grow a team of product marketing managers, building a function that scales alongside FMX 's product roadmap and growth goals.
- Serve as the primary connector between Product, Sales, and Demand Generation, ensuring GTM plans have clear ownership, timelines, and shared accountability across teams.
- Lead market research into FMX ’s target segments to define our Ideal Customer Profile (ICP), perform Total Addressable Market (TAM) analysis, and provide targeting guidance for our GTM teams.
- Set the standard for how FMX plans and executes go-to-market launches, from early positioning through post-launch adoption and retention.
- Direct ongoing competitive analysis and market research to sharpen FMX 's differentiation and inform product and sales strategy at the leadership level.
- Ensure the sales organization has the messaging, collateral, and training needed to sell confidently, and measure enablement's impact on win rates and deal velocity.
- Represent product marketing in leadership conversations, translating market and competitive insight into clear, confident recommendations for the executive team.
- Define and report on KPIs that connect product marketing activity to pipeline, revenue, and retention outcomes.
Requirements
Preferred Experience & Qualities:
What are we looking for in this role?:
- 10+ years in product marketing, including 5+ years leading or managing a product marketing team, preferably in B2B SaaS.
- Familiarity with facilities management, education, or government is a plus.
- A confident, assertive communicator who can influence senior stakeholders and represent product marketing at the leadership table and with strategic prospects and customers.
- A track record of moving quickly from strategy to execution and driving urgency across cross-functional teams.
- Experience hiring, coaching, and developing product marketers into strong strategic partners.
- Able to synthesize market, competitive, and product data into a clear point of view that shapes company strategy.
- A track record of building trust and alignment across product, sales, and marketing leadership.
- A match with our core pillars: Teamwork, Excellence and Integrity
The hiring process for this role:
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Apply! Submit your resume and answers to the application questions below via the Workable portal
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Phone screen with PeopleOps: A 30-minute conversation to review your background and experiences, discuss the culture at FMX , and ensure that you understand the general expectations for the role. Also, a great time for you to ask questions about compensation, benefits, etc.
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Hiring manager conversation: A 60-minute conversation with the VP of Marketing and CSO.
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Product Leadership Conversation: A 60-minute conversation with the CPO and VP of Product.
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PMM Conversation: A 60-minute peer interview with the Product Marketing team.
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On-site Panel: A day in person with marketing, product, and sales leadership.
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Offer & Onboarding: Candidates who receive an offer will be required to complete a background check prior to onboarding. New hires are also expected to work onsite at our Columbus, OH office during their first w