Director of Product Marketing

Director of Product Marketing
Modern Health | Reports to VP, Product Marketing

About Modern Health

Modern Health is the leading global mental health solution serving enterprise clients and 2M+ members across 200+ countries and territories. Our Adaptive Care Model is our most important differentiator: a science-backed, whole-population, whole person approach that proactively supports the 80% of employees before they reach a breaking point, while delivering fast, high-quality care for those with acute needs. We don't just bolt on capabilities, we built a fundamentally different model, and we're looking for a marketer who can help bring this and other differentiators to life driving client acquisition and satisfaction.

The Role

Product Marketing at Modern Health is the connective tissue between Service Delivery (Product, Clinical, Care, Ops, Member Engagement) and Revenue (Sales, Client Success, Marketing). We are the source of truth for how Modern Health talks about its services and solutions externally: to employers, brokers, consultants, and members in a way that is clear, compelling, and consistent yet tailored to each of our unique clients needs. We're looking for a Director of Product Marketing who leads with a point of view. This is not a role for someone who reacts to the product roadmap. It's for someone who shapes the market narrative, brings conviction to positioning decisions, and ensures every asset, launch, and sales interaction tells a coherent, differentiated story that lines up with our market positioning.

Enablement does not report into this role but the quality of what this person builds will determine how effective every seller, CM, and partner is in the field through the strategy, rollout prowess, and materials created.

What You'll Own:

Point of View & Market Narrative

- Develop and defend Modern Health's POV on workplace mental health grounded in clinical evidence, employer buying trends, and competitive dynamics.

- Translate the Adaptive Care Model, the 20-60-20 framework, and our care philosophy into a crisp, ownable story that breaks through market noise.

- Partner with product leadership, clinical leadership, CCO, and executives to develop buyer-facing narratives that open doors in the market.

- Serve as an internal ambassador and steward of positioning consistency ensuring Sales, CS, Marketing, and PR all speak from the same foundation.

- Position us boldly in market centered around our differentiators

Positioning & Messaging

- Own the positioning brief development process across the full product and service portfolio.

- Lead structured messaging development for both B2B (HR/Benefits buyers, consultants, brokers) and B2C (member-facing) audiences.

- Drive competitive differentiation developing positioning angles that exploit competitor weaknesses while reinforcing Modern Health's distinct adaptive care approach.

- Maintain and refresh messaging frameworks in response to market signals, competitive pressure, and roadmap changes.

- Partner with Finance, Product, and GTM Leadership on pricing and packaging positioning, ensuring commercial models are communicated with clarity and conviction.

Rollout Excellence

- Lead GTM planning and rollout execution for new products, services, and pilots from discovery through promotion and onboarded client lifecycle.

- Own the full launch lifecycle: Primer docs → Positioning Briefs → GTM Distribution Plans → internal launch coordination → external asset rollout.

- Categorize and scope launches by level of PMM involvement (Light / Medium / High), ensuring appropriate resourcing and sequencing.

- Coordinate with Product, Clinical, Ops, Legal/Compliance, and Revenue teams to align on timing, messaging approval, and stakeholder readiness before any launch goes live.

- Drive "What's New at Modern Health" communications and webinar-style rollout moments with GTM audiences.

Sales Assets (Non-Enablement)

- Own the creation and mainte