Director of Ecommerce | Poppy & Peonies
Bloom is a full-service workplace design consultancy, proudly supporting Poppy & Peonies in their search for a Director of Ecommerce to join their dynamic team. As Talent Advisors, we serve as the bridge between our Bloom Partner and you throughout the recruitment process. At Bloom , we don’t rely on automated tools to sift through applications—every resume is carefully reviewed by a real person to ensure a fair and consistent interview process. If selected, you’ll join Poppy & Peonies directly as a valued member of their team. We’re excited to consider your application! Please note that applications will be accepted throughout the holiday season. Thank you for your patience and interest in this opportunity!
Hi, I’m Natalie Dusome, Founder and CEO of Poppy & Peonies, a fun and energetic brand that believes styles and function should co-exist. We’re passionate about creating practical pieces that help make life a little easier and lighten the load, literally.
Building Poppy & Peonies has been a wild adventure. The journey began when my daughter Poppy was born and my accessories no longer worked with my new life as a mom, I needed bags with pockets and organization that looked cool and had functionality. I couldn’t find it, so I decided to create it, and in 2015 Poppy & Peonies was born.
We’ve come a long way in five years – from filling orders in my basement to appearing on Dragons’ Den, and now, expanding into new product categories and collaborating with some exciting influencers and brands. I’d be lying if I said it’s been nothing but smooth sailing, but thanks to our incredible community, we’ve never felt more loved and supported!
We believe in our responsibility to care for our environment and we are passionate about preserving the health and welfare of our planet, and the animals that live on it. All of our bags are made from high-quality vegan leather, and our entire product line is vegan, cruelty-free, and PETA-approved. We ship our products plastic-free and we use a combination of recycled, compostable, and biodegradable materials to mitigate shipping waste, and we are constantly looking for new ways to make our products and supply chain more sustainable to reduce our carbon footprint.
About the Role
Poppy & Peonies is looking for a digitally-savvy, customer-obsessed Director of Ecommerce to own and evolve our DTC site experience. This is a high-ownership role where you'll set the direction across site merchandising, conversion, platform management, and UX with the trust and autonomy to make real decisions. You'll start by managing a freelance developer and an e-commerce manager, with a clear path to build the team around you as the business scales. If you're energized by the intersection of beautiful products and sharp digital execution, this is the role for you.
The Opportunity
Site Merchandising
- Own homepage, category, and collection page curation to reflect brand narrative and seasonal campaigns
- Manage product sequencing, sorting logic, and on-site search to maximize discoverability
- Partner with creative and buying to plan promotional moments and content calendars
- Drive cross-sell and upsell strategies through smart product pairings and editorial storytelling
- Monitor sell-through data and adjust merchandising to support inventory goals
Conversion Rate Optimization
- Own core funnel metrics: CVR, add-to-cart rate, checkout initiation, and checkout completion, and report on them regularly to leadership
- Lead a continuous A/B and multivariate testing roadmap across key funnel touchpoints
- Analyze session recordings, heatmaps, and funnel reports to identify friction and opportunity
- Own checkout experience; reduce cart abandonment through UX, copy, and trust signal improvements
- Develop hypotheses grounded in quantitative data and qualitative customer insight
- Report on experiment outcomes and translate learnings into permanent site improvements
Product Management
- Define a