Director of Demand Generation

About Haus
Haus is the causal marketing platform top businesses trust to optimize billions in ad spend worldwide. With support from PhD economists, data scientists, and growth experts, Haus’ AI-driven technology translates complex marketing measurement into clear action and outcomes, enabling brands like Dyson, Wayfair, Sonos, Fanduel, SharkNinja, and Intuit to optimize spend, accelerate growth, and make smarter marketing decisions at scale.
What you'll do
Haus has something most B2B companies spend years trying to build: a brand that marketers genuinely care about. Our customers talk about us on LinkedIn, Haus memes, and introduce us to other marketers. That kind of word of mouth is hard to manufacture, and we have it. Now we need to turn that momentum into a predictable enterprise demand engine.
As our Director of Demand Generation, you'll own the strategy and execution behind that effort. You'll define our target accounts, sharpen how we talk to them, build the programs that get us in the door, and create a repeatable path from first touch to pipeline.
This is a hands-on build role. You'll own the pipeline number, define our ICP and segmentation, build the underlying data and processes, and work closely with Sales and Product Marketing to turn what we know about our customers into campaigns that work. You'll manage one direct report today, along with agency and contractor relationships.
Responsibilities will include
Enterprise & ABM
- Own our enterprise demand strategy, including defining and prioritizing target accounts using market data, intent signals, AI, and other modern tools.

- Build and run account-based programs around enterprise pain points, buying signals, and expansion opportunities, with multi-touch and multi-threaded campaigns designed for complex buying committees.

- Partner closely with Sales on account selection, campaign strategy, handoffs, and feedback loops, creating a consistent operating rhythm between the two teams.

- Expand our reach to new buying audiences, including analytics and data science leaders, and turn customer advocacy and word of mouth into repeatable demand through references, customer stories, executive advocates, and community programs.

Targeting, Messaging & Channels
- Own ICP, segmentation, and Demand Gen messaging, developing segment-specific value propositions, testing them in market, and partnering with Product Marketing to sharpen our differentiation against legacy vendors and competitors.

- Own the Demand Gen budget and channel strategy across paid, content, email/lifecycle, events, webinars, and sponsorships, with responsibility for setting priorities and measuring impact.

- Bring a pipeline mindset to every program, from paid acquisition to executive dinners, masterclasses, conferences, and roadshows, ensuring each has a clear objective and connection to pipeline.

Measurement & Operations
- Build the Demand Gen operating system, including pipeline modeling, reporting, attribution, funnel measurement, and performance tracking by segment, stage, and enterprise vs. core business.

- Use data to continuously improve our programs and spend, while being comfortable making decisions when attribution isn't perfect or the data is incomplete.

Team
- Manage and develop one direct report, while overseeing agency and contractor relationships.

Qualifications
- 6–10 years of experience in Demand Generation, with direct ownership of a pipeline number.

- Experience building an ABM or enterprise demand motion from the ground up - we're more interested in someone who has built the engine than someone who has only optimized an existing one.

- A track record of generating pipeline in enterprise sales environments with long, multi-stakeholder buying cycles.

- Experience defining an ICP and developing messaging for different audiences.

- Comfortable getting hands-on with intent, signal, and other Demand Gen tooling.

- Strong understanding of paid acquisition and the