Director of Brand Marketing, Consumer & Home Services
This is a remote position.
MarketPro has been retained by a high-growth, private equity–backed company in the consumer services sector to lead the search for a Director of Brand Marketing.
Backed by a top-tier consumer-focused investment firm, the company is executing an aggressive acquisition-led growth strategy , rapidly scaling a portfolio of 18+ established local brands across the U.S. With significant capital investment and a best-in-class performance and analytics infrastructure already in place, the organization is now making a deliberate investment in building a top-tier Brand function .
The Role
The Director of Brand Marketing will define and execute the brand strategy across a portfolio of local operating brands , ensuring consistent positioning, stronger market differentiation, and measurable impact on demand generation.
This leader will operate at both the strategic and execution level —partnering cross-functionally while building scalable systems that translate brand into performance.
Key Responsibilities:
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Brand Strategy & Positioning
- Define and evolve brand architecture and messaging across a multi-brand platform
- Develop differentiated positioning that breaks through in highly commoditized markets
- Lead annual brand planning aligned to revenue and growth objectives
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Local Market Activation
- Translate brand strategy into effective, localized execution across diverse markets
- Enable field teams with clear frameworks, tools, and creative assets
- Ensure consistency while maintaining local relevance and resonance
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Media & Investment Strategy
- Oversee $10M+ in brand media investment across traditional and digital channels
- Partner with analytics teams on media mix modeling (MMM), incrementality testing, and ROMI optimization
- Continuously refine channel mix based on evolving consumer behavior
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Creative & Content Leadership
- Lead creative direction to build trust, emotional connection, and clarity of value
- Develop scalable creative systems and asset libraries across brands
- Manage agency partners and internal creative resources
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Growth & Integration
- Support onboarding and integration of newly acquired brands
- Ensure continuity of demand while evolving brand positioning post-acquisition
- Contribute to employer brand initiatives to support technician recruitment and retention
What Success Looks Like:
- Increased branded search, direct traffic, and inbound demand
- Improved marketing efficiency (CAC, ROMI, payback)
- Stronger local brand equity and customer trust
- Reduced reliance on high-cost lead generation channels
- A scalable brand system that supports continued acquisition and growth
Requirements
The Ideal Candidate:
We are seeking a strategic, hands-on brand leader who has successfully operated in multi-location, consumer-facing businesses and understands how to connect brand investment to measurable business outcomes.
Required Experience
- 8–12+ years in brand marketing leadership roles
- Proven experience in multi-location, franchise, or distributed service models
- Experience managing meaningful media budgets ($10M+) and working with data/analytics teams
- Track record of building or evolving brand systems that drive measurable growth
Preferred Industry Backgrounds
Strong preference for candidates with experience in:
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Home Services (HVAC, plumbing, electrical, restoration, etc.)
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Consumer Services (pest control, home improvement, field services, automotive services)
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Multi-Location / Franchise Models (retail, fitness, healthcare services, dental/DSO, veterinary)
- Private Equity–Backed or High-Growth Platforms
Additional consideration for candidates from:
- Scrappy consumer/lifestyle brands with experience scaling brand across markets
Leadership Profile
- Balances creative instinct with analytical rigor
- Comfortable operating in a fast-paced, high-growth, PE-backed environment
- Able to influence across C