Director, Marketing
Who We Are
At Framework , we believe the time has come for products that are designed to last. Founded in San Francisco in 2020, our mission is to remake Consumer Electronics to respect people and the planet.
We've started with two award-winning products, the Framework Laptop 13 and 16. Our laptops are thin, light, high-performance notebooks that can be upgraded, customized, and repaired in ways that no other notebook can. Alongside this, we've launched the Framework Marketplace to enable an ecosystem of parts and modules.
In 2026, we introduced Framework Laptop 13 Pro, a ground-up redesign built for power users and developers, bringing a massive leap in battery life, a new CNC aluminum chassis, and our first Ubuntu Certified system, all while remaining repairable, upgradeable, and entirely yours.
We've seen a fantastic reception to Framework Laptop 13 Pro, with MKBHD calling it our “best build yet," Linus Tech Tips declaring "The Framework Pro 13 is peak laptop," and Gizmodo naming it "The Best Modular Laptop Ever Made." That builds on years of recognition from outlets like Ars Technica and multiple Wirecutter reviews (including a recommendation among the best Windows Ultrabooks of 2024), along with making TIME's Best Inventions lists in 2021 and 2023. We're incredibly proud to be recognized as #5 on Fast Company's Most Innovative Companies of 2026, proof of our growth since first appearing on the list at #35 on Fast Company's Most Innovative Companies of 2022.
We come from successful consumer electronics startups including the founding team of Oculus, and have closed multiple rounds of funding to fuel our roadmap. Even better (and maybe unusually for an early stage startup), we're in a financially healthy position going forward off of our product revenue. We care deeply about building a diverse and inclusive team, and we hope you do too!
The Position
We're looking for a Director, Marketing role to own strategy and execution across events, community, product marketing, Linux marketing, and PR. You'll report to our CMO and manage a team of four spanning those functions. You'll stay very hands-on in product marketing, shaping messaging, positioning, and leading in-person review cycle prep for products like Framework Laptop 13 Pro, while setting the strategic direction for the rest of the team and working with them to run the day-to-day, whether that's at a launch photoshoot or an event like Open Sauce.
This is a fast-paced, 60/40 managerial/IC role designed for someone who enjoys both leading a team and getting in the weeds. It moves quickly because the impact is real: your team's work reaches customers directly and shapes how we fix consumer electronics for more people. You'll see decisions turn into initiatives fast, and you'll be close enough to the product and the team to feel that impact firsthand.
This is a remote position based in the US, with up to 10% travel required. If you're local to the San Francisco area, we spend one day a week together in person at our headquarters.
What You'll Do
- Strategy & Team Leadership (60%)
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- Lead, develop, and support a small but mighty team of four, covering events, community, product marketing, Linux marketing, PR, and influencer marketing.
- Define strategy, optimize operational processes, and oversee team execution of campaigns and customer communications.
- Own and manage the marketing team's budget, prioritizing investment across events, community, product marketing, Linux marketing, PR, and influencer marketing.
- Work closely with the Creative Director and the creative team to keep the marketing and creative teams aligned through launch campaigns and other marketing initiatives.
- Hands-On Product Marketing (40%)
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- Closely partner with the product marketing manager and pick up products yourself to fully cover the team's product marketing needs.
- Lead GTM briefings for the web, customer experience, and marketing teams, writing product messaging