Director, Global Marketing (Digital Solutions)

Date Posted:
2026-07-17 Country:
United States of America Location:
OTCTH: Connecticut Home Offices Remote Location, Remote City, CT, 06032 USA
Director, GlobalMarketing(Digital Solutions)

Location: US (Flexible)
Reports to: Sr Director,Global Marketing

The Opportunity

Otis is transforming from a world-leading elevator manufacturer and service provider into a connected mobility company. Digital solutions such ascustomer portals,connected services, AI-driveninsightsand IoT-enabled products are becoming key differentiators and growth drivers. We are seeking a Director, Global Marketing (Digital Solutions) to define and execute the global marketing strategy for our digital portfolio, translating technology into compelling customer value propositions that accelerate adoption, commercialgrowthand customer loyalty.

Why This Role Matters Now

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Otis has 2.3 to 2.5 million units under maintenance worldwide, we are uniquely positioned to create new revenue opportunities and strengthen customer relationships

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Digital solutions are becoming a strategic growth pillar

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Customers increasingly expect connected, data-driven outcomes rather than equipment alone.

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Otis has an opportunity toposition itself as a leader in connected mobility,differentiating itselfthrough software,AIand digital services.

24–36 Month Mandate

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Develop and execute the global go-to-market strategy for the digital solutions portfolio.

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Increase customer awareness,adoptionand commercial performance of digital offerings.

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Connect with customers, build differentiated messaging, customerpersonasand value propositions.

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Create scalable launch frameworks and regional marketing toolkits.

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Establish thought leadership in connected buildings,AIand predictive services.

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Create measurement frameworks linking marketing to pipeline,adoptionand revenue.

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Build a scalable enablement model embedded into onboarding, coaching, and execution

Key Responsibilities

1. Define the Global Digital Solutions Marketing Strategy

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Develop the long-term global marketing vision and strategy for Otis’ digital solutions portfolio.

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Establish the strategic marketing roadmap aligned with Otis’ growth ambitions and digital transformation strategy.

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Define the marketing operating model,governanceand best practices for digital solutions across global and regional teams.

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Prioritizeinvestment and marketing activities based on commercialopportunityand customer value.

2. Build the Digital Solutions Marketing Capability

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Create and establish a new global marketing capability dedicated to digital products and connected services.

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Develop scalable processes, frameworks and playbooks for product launches, customeradoptionand lifecycle marketing.

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Introduce modern B2B product marketing practices and ways of working.

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Define how digital marketing integrates with Product Management, Sales, Regional Marketing and Digital Technology.

3. Own the Global Go-to-Market Strategy

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Lead the end-to-end go-to-market strategy for all digital solutions.

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Define market segmentation, customerpersonasand buying journeys.

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Connect with customers and develop compelling value propositions and positioning.

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Build, develop and executelaunch& promotionalstrategies for newand existingdigitalsolutions.

4.EstablishCustomer & Market Intelligence

- Build Voice of Customerprogrammers.

- Conduct customer interviews.

- Develop customer personas.

- Understand digital buyingbehavior.

- Monitor competitors.

- Benchmark industry best practice.

- Identifyfuture market opportunities

6.Sales enablement

- Sales playbooks& training

- Customer presentations

- ROI tools

- Battlecards

- Customer storiesand case studies

7.Measure Commercial Impact

- Digital pipeline

- Adoption

- Revenue& Sales

- Product launch success

- Campaign ROI

- Customer engagement

- Salesutilization

- Market share (where measur