Director, Digital Strategy

About Builders

Builders is a non-partisan movement of millions, uniting Americans across lines of difference - grounded in the belief that curiosity, compassion, courage, and creativity can move us beyond division. Founded by Daniel Lubetzky, our community spans 5M+ citizens, 650M video views, and 400+ movement partners including José Andrés, Katie Couric, Adam Grant, Lonnie Ali, and Karl Rove. Through a growing ecosystem of content, tools, partnerships, and activations, we turn civic engagement into meaningful action - empowering people to participate, collaborate, and deliver real-world impact to enact lasting change.
About the Position

Builders has built something rare: a highly engaged, cross-partisan community who are actively leaning in. The infrastructure is there. The audience is real. Now we need a strategic digital leader who knows how to take it to the next level as part of our forward-thinking Marketing team.

The Director of Digital Strategy sits at the center of four interconnected priorities: social strategy, paid media, audience insights, and platform growth. Developing and executing strategies across every platform that deepen engagement with our existing community while systematically expanding our reach to new audiences. That means owning how Builders shows up and scales across every channel - from Instagram and TikTok to YouTube, where there is a significant opportunity to build a strong, engaged presence - while ensuring every campaign and content decision is grounded in data and driving measurable results.

This is a high-ownership role for someone who is equally at home in the data as they are in the cultural conversation. You know what makes audiences grow, what makes them stay, and what makes them act. You understand how platforms work - algorithmically, culturally, and commercially - and you bring the analytical rigor and creative instinct to turn that knowledge into compounding results. Critically, you don’t just measure digital performance: you own the insights function across campaigns, serving as the connective tissue between strategy and execution and ensuring the organization always knows how its work is landing.

Reporting to the CMO, you will partner closely with the Creative Director and the Editorial Director to ensure digital strategy, content, and communications are integrated and moving at the speed of culture. This is an opportunity to cultivate and shape how one of the most important civic movements and communities grows - and to build the systems that make that growth sustainable.
Responsibilities

Social Media Strategy & Community Building

- Own Builders’ social media strategy across all platforms - setting the vision, standards, and playbooks that guide how the team shows up, engages, and grows across every channel. Develop platform-specific strategies that reflect how audiences actually behave on each channel.

- Lead and develop the social media team, fostering a culture of creativity, experimentation, and accountability to both quality and performance.

- Prioritize community quality over vanity metrics, developing strategies that build a highly engaged, loyal audience rather than chasing follower counts, and setting the organizational standard for what meaningful engagement looks like.

- Develop and execute a creator strategy that spans ideological diversity - finding credible voices on both the left and right who can authentically carry cross-partisan, solutions-oriented stories.

- Lead YouTube strategy as a significant growth opportunity - developing a channel vision, content framework, and growth plan that builds Builders’ presence into a meaningful destination for civic storytelling and community engagement.

- Stay ahead of platform algorithm changes, emerging formats, and cultural trends - translating shifts in the landscape into concrete recommendations the team can act on quickly.

Paid Media Strategy

- Lead paid media strategy across social, search, and programm