Director, Content Strategy

Director, Content Strategy College Board – OCEO (Digital Product) Location: This is a remote role. Candidates who live near CB offices have theoptionof being fully remote or hybrid (Tuesday and Wednesday in office). All CB employeesare required tooccasionally travel to meet in person for business purposes. Role Type :This is a full-time position About the Team The Digital Product team is driving the evolution of College Board ’s digital assessment experience. As AI reshapes education, we are preparing students for the future by ensuring our digital assessments remain secure, meaningful, and reflective of the knowledge and skills needed to thrive in an AI-enabled world. At the heart of this strategic work, we are a collaborative group of product leaders, strategists, and innovators reimagining how digital assessments are delivered and experienced. Our work spans the full product lifecycle, from discovery and design to delivery and continuous improvement. We partner across the organization to ensure every solution we build improves outcomes for students, educators, and institutions. Every year, our platform delivers assessments to millions of students worldwide, providing opportunities that shape futures and open doors. Together, we are transforming College Board ’s trusted assessment platform into a next-generation digital assessment experience that is secure, user-centered, and built to evolve with the future of learning and assessment. About the Opportunity As Director, Content Strategy, you own and define the content strategy for one or more areas of College Board ’s digital assessment platform. You set the approach before work starts, decide what “good” looks like within your domain, and are accountable for whether it lands. You bring both strong craft — writing, structure, information architecture — and a systems mindset: you think about how content works at scale, how editorial workflows can be more efficient, and how emerging tools (including AI) can improve how we discover, create, and govern content. You’ll serve as the content strategy lead for one or more platform areas, owning end-to-end content work within those domains. You’ll also develop shared standards, tools, and processes that benefit the full team. You thrive in ambiguity, move work forward independently, and are genuinely energized by iteration — testing ideas, learning from users, and refining from there. This is a role for someone who wants to help build something — not just execute against a fully defined playbook. You’ll have real influence over how content strategy is practiced at College Board , including how we harness AI to work smarter. In this role, you will: Own Content Strategy for One or More Platform Areas (40%) - Set the content strategy and approach for one or more areas of the digital assessment platform — defining what good looks like before work starts, and owning outcomes when it does or doesn’t land. - Prioritize and scope the content work across your domains based on user risk and platform impact. - Create clear, user-centered content for product experiences, including in-product UI copy, instructions, onboarding flows, and contextual help. - Recommend shared content standards — voice, tone, terminology, accessibility — backed by user evidence, ensuring consistency across your areas and the broader platform. - Translate user research, analytics, and feedback into content hypotheses and iterative improvements, grounding decisions in evidence. - Manage your content workstreams independently: identifying gaps, raising risks early, and keeping work moving across a complex, multi-stakeholder environment. Drive Information Architecture and Platform Coherence (20%) - Own and evolve information architecture, navigation models, and content structures within and across your domains, partnering with UX designers and content engineers. - Recommend taxonomy, labeling systems, and content patterns —