Director-Client eCommerce & Digital Strategy
DIRECTOR, CLIENT E-COMMERCE AND DIGITAL STRATEGY
JOB SUMMARY
The Director, Client eCommerce and Digital Strategy is responsible for developing and implementing marketing strategies that exceed client goals, including revenue and occupancy objectives. This role manages multiple client contracts requiring the development and execution of brand strategies, creation of marketing roadmaps, and implementation of day-to-day performance across client digital marketing channels.
Working collaboratively with clients and cross-functional internal teams, the Director leads digital marketing and ecommerce initiatives that drive measurable business outcomes. Success in this role is measured through client satisfaction, delivery of innovative marketing programs, contribution to team member development, accountability for revenue performance, and impact on financial results and new business development.
WHO WE’RE LOOKING FOR
- Strategic digital marketing and ecommerce professional with strong client relationship management skills
- Results-oriented marketer focused on driving measurable revenue, occupancy, and performance outcomes
- Collaborative partner who works effectively across cross-functional teams and disciplines
- Strong communicator able to translate digital marketing performance, strategy, and insights into actionable recommendations
- Forward-thinking marketer who understands how emerging platforms, AI-powered search, and evolving traveler behaviors influence digital discovery and conversion
- Organized and adaptable leader comfortable managing multiple client engagements, priorities, and deadlines simultaneously
RESPONSIBILITIES
- Lead the development of annual services, statements of work, and annual digital marketing plans in partnership with client marketing, operations, and revenue teams to support ecommerce growth and execution through Miles Partnership
- Manage day-to-day client relationships and communicate regularly on the performance of ecommerce and digital marketing strategies
- Evaluate brand positioning for clients and facilitate marketing research to identify opportunities to strengthen messaging, design, and alignment with target audiences
- Develop and execute ecommerce campaigns designed to increase awareness and revenue across channels including SEO, SEM, paid social media, online digital advertising, online travel agencies (OTAs), social commerce, affiliate marketing, influencer/creator marketing, content marketing, and third-party online listings
- Lead, collaborate with, and mentor cross-functional teams including Media, Web Development, Content and SEO, Design, Analytics, and Research to plan, execute, and optimize acquisition and conversion efforts
- Ensure promotion and distribution of rate offers, packages, and programs are tracking against planned performance; provide recommendations for optimization and funding allocation as needed
- Research, analyze, and monitor financial, technological, and demographic trends to identify market opportunities and minimize competitive impacts
- Identify new revenue opportunities for clients beyond current distribution strategies, including affiliate partnerships, social commerce platforms, and influencer/creator-driven revenue channels
- Provide subject matter expertise and recommendations related to emerging trends and capabilities including attribution, programmatic media buying, digital media platforms, AI-powered search, and large language models (LLMs) such as Google AI Overviews, ChatGPT, and Perplexity and their impact on hotel discovery and booking intent
- Support consistent execution of client brand standards across digital marketing channels and campaigns
- Act as an internal consultant on ad hoc projects and develop presentations for a variety of topics and audiences
- Represent Miles Partnership and client accounts at client meetings, industry events, and stakeholder meetings
- Oversee day-to-day deliverables in collaboration wi