Digital Product Manager

We’re looking for a Digital Product Manager based in the Philippines to be the operational engine behind our e-commerce presence, product launches, SEO/AEO strategy execution, and AI-powered content creation. This is not a narrow role — you’ll touch everything from Shopify back-end updates to implementing JSON-LD structured data, from generating product imagery with AI to building entirely new websites for new product lines. You’ll work closely with the team to manage projects in Asana, execute our Answer Engine Optimization (AEO) strategy using tools like Profound ( ---------- ), and support the ongoing development and relaunch of products across our catalog. You should be comfortable working with AI tools daily and have a strong technical foundation in Shopify, structured data, and web performance. What You’ll Own Shopify & E-Commerce Operations • Build, update, and maintain Shopify product pages, collections, PDP (product detail pages), and landing pages — both front-end design and back-end configuration • Manage product launches end-to-end: SKU setup, variants, pricing, imagery, copy, metafields, and SEO metadata through to go-live • Support product relaunches by refreshing existing pages with updated images, descriptions, structured data, and optimized content • Troubleshoot Shopify issues, manage apps/integrations (Klaviyo, Gorgias, review apps), and monitor site performance • Improve Core Web Vitals scores across mobile and desktop — our mobile pages currently score “Poor” and this is a priority to fix • Build and maintain Shopify Liquid templates and custom sections as needed AEO, SEO & Structured Data • Execute our Answer Engine Optimization (AEO) strategy to increase AI visibility score (currently 25.6%, target 35%+) across ChatGPT, Perplexity, Google AI Overviews, and other AI search surfaces • Use Profound ( ---------- ) to monitor AI visibility, track competitor positioning (Rishi Tea, Harney & Sons), and identify content gaps • Implement and maintain JSON-LD structured data across the site: FAQ schema, Product schema, Article schema, Organization schema, and BreadcrumbList schema • Build FAQ sections into priority product and blog pages with proper schema markup to improve featured snippet and AI citation capture • Draft and publish AEO-optimized articles targeting high-impression gaps (e.g., matcha vs green tea, coffee replacement teas, ceremonial vs culinary matcha, functional teas) • Monitor SEMrush and Google Search Console for ranking changes, CTR opportunities, and impression drops — flag issues proactively • Track and improve average CTR (currently 0.5%, target 2%+) through title tag and meta description optimization AI-Powered Content Creation • Use AI tools (Midjourney, DALL-E, Runway, Pika, etc.) to generate and edit product images, lifestyle photography, and video content from existing Art of Tea assets • Create new visual content for product pages, social media, email campaigns, Amazon listings, and marketing materials • Work with Claude and ChatGPT to draft and refine product descriptions, landing page copy, blog content, and marketing materials • Produce short-form video content for social and product pages using AI video generation tools • Stay current with emerging AI tools and proactively bring new capabilities to the team New Product Lines & Website Development • Support the creation and launch of new product lines within and adjacent to the Art of Tea brand • Build standalone Shopify stores or microsites for new product lines as needed — from theme selection and customization to full product catalog setup • Develop brand-consistent design systems, page templates, and content frameworks that can be replicated across multiple sites • Coordinate with the team on product naming, positioning, packaging content, and go-to-market timelines • Set up analytics, tracking, and Klaviyo email flows for new sites Project Management & Product Development • Manage projects and wo