Digital Media Product Manager

SUMMARY

The Digital Media Product Manager is a creative and execution-driven leader responsible for shepherding media offerings from initial concept to final publication, reporting to the Media Team Associate General Manager. This role manages and owns the end-to-end media lifecycle—including ideation, content development, production, editing, packaging, and release—ensuring each piece is mission-driven, audience-focused, and optimized for digital performance.

This person collaborates closely with producers, editors, content specialists, and on-screen talent to create compelling, high-quality media offerings that serve the mission of evangelization. The Product Manager balances creative vision with data-informed decision-making to grow audience engagement, reach, and impact.
DUTIES AND RESPONSIBILITIES
Content Strategy & Ideation

- Lead and facilitate content brainstorming sessions with team members/talent, generating video ideas aligned with Ascension ’s mission and the Ascension Presents brand.

- Translate audience needs, trends, and platform insights into clear, actionable video concepts.

- Develop and maintain a content roadmap and publishing calendar for distribution platforms and channels.

End-to-End Ownership

- Own assigned media offerings from concept through publication, ensuring clarity of vision, message, and execution at every stage.

- Write or oversee outlines, scripts, and key messaging in collaboration with content specialists and talent.

- Ensure theological accuracy and alignment with the teachings of the Catholic Church.

Production & Workflow Management

- Coordinate with producers to plan and execute shoots, including timelines, logistics, and creative direction.

- Oversee production workflows to ensure efficiency, quality, and timely delivery across multiple projects.

- Act as the primary point of accountability for deadlines and deliverables.

Post-Production & Packaging

- Collaborate with editors to shape the final video, including pacing, storytelling, and tone.

- Oversee packaging elements such as titles, thumbnails, and descriptions to maximize click-through rate and viewer retention.

- Serve as editor or graphic designer as needed.

- Ensure all content is optimized and aligned with platform best practices.

Talent & Stakeholder Communication

- Build and maintain strong relationships with talent

- Clearly communicate expectations, provide creative direction, and guide talent through the content development process.

- Collaborate with internal stakeholders to ensure alignment on messaging and priorities.

Performance & Optimization

- Analyze performance metrics (e.g., watch time, retention, CTR, engagement) to evaluate success and inform future content.

- Continuously test and refine content strategies based on data and audience feedback.

- Stay current on media trends, algorithm changes, and digital content best practices.

Cross-Functional Collaboration

- Work closely with marketing, social media, and distribution teams to support video launches and maximize reach.

- Collaborate with broader Ascension teams to align content with organizational priorities and campaigns.

Mission Alignment

- Ensure all content reflects the mission of Ascension and presents the Catholic faith with clarity, beauty, and fidelity.

- Maintain awareness of influential voices, topics, and conversations within the Catholic digital space.

Requirements

- BA/BS in Media, Communications, Marketing, Production, or a related field.

- 5+ years of video product management or relevant experience.

- Knowledge of and experience in video production

- Proficiency with Smartsheet (or similar), Adobe Suite, Google Suite, YouTube Analytics, Klaviyo (or similar)

- Proven ability to drive projects and lead teams.

- Strong project management, production coordination, and time management skills.

- Excellent interpersonal, written, and verbal communication skills.

- Ability to be creative and think out