Digital Marketing Strategist
Work is more rewarding when you remove all the barriers to the best thinking. That’s why the big stuff – from brand initiatives to new tech launches to bespoke digital efforts – goes further with Starmark . So come light up some new possibilities for your career as part of our crew.
Starmark proudly follows Agile methodologies agency-wide, so you'll fit right in if you're a self-motivated explorer who plays well with others and loves stellar work that brings results.
- Quick Daily Check-ins: Facilitate collaboration, increase transparency, reduce noise, avoid waste
- Solid Planning: You are the expert! Participate in project roadmaps, plan new stories with clients, plan your work in 2-week sprints
- People Who Deliver: Digital marketing results and recommendations based on data and analytics
- Being Able to Respond to Change: Plan for change, remain flexible, collaborate with team and clients for success
Digital Marketing Strategist
- Own and drive innovative, inspiring and award-winning campaigns that meet and exceed our client’s goals.
- Stay up to date with the latest digital innovations and leverage them to create cutting edge work.
- Passionate about Social Media and Search Marketing, have an understanding of the wider landscape and understand how all the channels can work together for successful integrated campaigns.
- Both data-driven and customer-centric, understand the logic of digital marketing measurement and how to prove effectiveness.
Role Responsibilities:
- Develop and implement Social Media, Search, PMax, DemandGen, YouTube and Programmatic strategies for multiple brands in line with client’s goals
- Design and manage awareness, prospecting, re-marketing and lead generation campaigns
- Manage budgets and campaign optimizations to drive strong return on investment
- Implement channel specific tactics across multiple platforms
- Collaborate directly with the team in order to translate advertising & marketing campaigns appropriately for the various channels
- Work with creative team and partners to deliver amazing results
- Deliver POVs, audits and competitive analysis
- Audience targeting, analysis, and recommendations
- Monitor and track all campaign tactics by medium and source, and develop reports, insights and recommendations
- Interpret data and strategize how to improve creative and approach to optimize results
- Direct optimization, including audience targeting, ads, landing pages, A/B tests, and bid strategies, to meet and exceed established critical metrics
- Actively monitor and leverage industry trends, best practices, and web performance analytics to recommend innovative, results-oriented digital projects and programs.
- Budget stewardship, billing reconciliation
- Excellent writing, analytical, presentation and communication skills
Expectations:
- Learning, learning and more learning from your peers, about your clients, and about new digital marketing techniques.
- Ability to work directly with client and team to build relationships.
- Balanced analytical and creative mindset.
- Strong written and verbal communication skills, and organizational skills.
- Ability to manage multiple clients in an Agile, deadline-driven environment.
- Experience designing, implementing and measuring the effectiveness of high engagement nurture campaigns.
- Excellent project management skills, especially in a fast-paced cross-functional environment.
Requirements:
- 5+ years of experience in Paid Social, Paid Search, Analytics and reporting.
- Hands-on experience with advertising and digital media platforms (e.g., Google Ads, Meta, LinkedIn, SnapChat, Reddit, YouTube).
- Experience in Programmatic a plus
- Experience managing performance-driven campaigns
- Solid expertise in campaign and channel analysis and reporting
- Google Analytics, Google Tag Manager, reporting dashboards
- Google Ads, Meta Ads, LinkedIn Ads, SnapChat, Reddit Ads, StackAdapt
- BS/BA in marketing, commu