Digital Marketing Specialist / Spécialiste en marketing digitale
This is a remote position.
Content Creation/Strategy
- Perform website content updates and write news and blog posts designed to drive traffic, promote engagement and support company objectives
- Perform keyword, industry and competitive research to inform content marketing strategy, and collaborate with content contributors to create high-quality content around relevant terms and trends
- Produce creative visual assets (photographs, videos, infographics, GIFs, stop-motion) for website, email marketing, blog and social media usage
- Contribute to overall digital growth and content marketing strategy
SEO/SEM & Web Optimization/Management
- Maintain company websites and profiles, ensuring all content is up-to-date, accurate and follows brand guidelines and web best practices
- Lead all SEO activities, including implementing on-page and off-page optimization, analyzing competitors, keyword research, technical SEO and identifying link building opportunities
- Provide strategic, actionable insights for improving organic and local search rankings
- Conduct NAP and listing audits to ensure citations are accurate and optimized – creating, claiming and verifying new listings
- Provide SEO improvement recommendations to website architecture and UI/UX, working with agency partners to implement changes and develop user testing experiments
- Stay up-to-date on industry changes and identify new technologies to improve processes
- Build, optimize and analyze PPC campaigns, reporting learnings to be applied to other digital activities
Email Marketing
- Oversee the email marketing lifecycle, from strategy, development and execution of all email campaigns
- Conduct A/B testing and provide actionable recommendations for campaign optimization
- Update and maintain the email marketing calendar and reporting spreadsheet
- Research and seek opportunities for growing our email database and newsletter signups
Strategy/Digital Reporting
- Provide reporting on digital activities
- Summarize and gather insights to optimize campaign performance
DESIRED QUALIFICATIONS
- Post-secondary education with a degree or diploma in Digital Marketing/Marketing, Business or Communications
- Working knowledge of any creative software and a good eye for visual design
- 2+ years’ experience in digital strategy, management or digital marketing consulting
- Deep understanding of digital and social media realms; passionate about generating and sharing content and new technologies
- Understanding of SEO best practices and strategies
- Proven experience in managing enterprise social media tools and technologies, including monitoring and digital marketing metrics
- Possesses a creative approach and a vision for lifestyle storytelling
- Excellent written and verbal communication skills
- Detail-oriented and strong organizational skills
- Works extremely well under pressure and is able to multi-task on concurrent projects
- Enjoys working in a hands-on and collaborative team environment
- Passionate about food and the restaurant industry
- Photography, videography and editing skills are an asset
FRENCH VERSION
Description du poste
Création de contenu/stratégie
- Effectuer des mises à jour du contenu du site Web et rédiger des nouvelles et des articles de blog conçus pour stimuler le trafic, promouvoir l'engagement et soutenir les objectifs de l'entreprise.
- Effectuer des recherches sur les mots-clés, l'industrie et la concurrence afin d'informer la stratégie de marketing de contenu, et collaborer avec les contributeurs de contenu pour créer un contenu de haute qualité autour des termes et tendances pertinents.
- Produire des visuels créatifs (photographies, vidéos, infographies, GIFs, stop-motion) pour le site Web, le marketing par courriel, le blog et les médias sociaux.
- Contribuer à la croissance numérique globale et à la stratégie de marketing de contenu.
- SEO/SEM et optimisation/gestion du Web
- Maintenir les sit