Digital Marketing Specialist
Performance Marketing Specialist (Google Ads, PPC, SEO & Paid Media) – Remote | U.S. Hours
Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours
About the Role
At Pavago , one of our clients is hiring a Performance Marketing Specialist to manage and optimize digital marketing campaigns across Google Ads, PPC, SEO, paid media, and social media .
This is a hands-on execution role focused on generating measurable growth through paid and organic acquisition.
You’ll have direct ownership over:
- Google Ads and PPC campaigns
- SEO and organic search growth
- Paid media optimization
- Social media engagement
- Conversion and lead generation performance
- Campaign analytics, testing, and reporting
If you enjoy improving CTR, CPC, CPA, ROAS, traffic, rankings, engagement, and conversions , this role is a strong fit.
What You’ll Own
Google Ads, PPC & Paid Media – Primary Focus
Build, manage, and optimize campaigns across:
- Google Search Ads
- Google Display Ads
- Remarketing
- Performance Max (PMax)
Own campaign execution from setup through optimization, including:
- Keyword research
- Audience targeting
- Campaign and ad group structure
- Budget allocation
- Bidding strategies
- Conversion-focused campaign scaling
Write and test:
- Ad copy
- Headlines
- CTAs
- Creative variations
Continuously monitor and optimize:
- CPC
- CTR
- CPA
- Conversions
- ROAS
Identify underperforming campaigns quickly and implement data-backed improvements.
SEO & Organic Growth
Conduct keyword and competitor research using tools such as:
- SEMrush
- Ahrefs
- Google Search Console
Optimize:
- Metadata
- Page titles and headings
- Internal linking
- Website content
- On-page SEO
Support:
- Technical SEO
- Content optimization
- Organic growth initiatives
- Keyword and content-gap strategies
Monitor:
- Keyword rankings
- Organic traffic
- Search visibility
- Website performance
Identify opportunities to improve rankings and increase qualified organic traffic.
Social Media Management & Engagement
Support social media growth and engagement across:
Manage and support:
- Post scheduling
- Captions
- Comments and DMs
- Audience interactions
- Social content optimization
Monitor engagement, audience growth, and campaign activity to identify opportunities for improvement.
Analytics, Reporting & Optimization
Track marketing performance across:
- Paid advertising
- SEO
- Organic traffic
- Social media
Analyze performance using:
- Google Analytics 4 (GA4)
- Google Ads
- Meta Ads Manager
- SEMrush
- Ahrefs
- Google Search Console
Prepare clear reports covering:
- Campaign performance
- Marketing KPIs
- Tests and experiments
- Performance trends
- Optimization opportunities
- Recommended next steps
Maintain organized documentation of campaign changes, tests, results, and learnings.
Conversion & Performance Optimization
- Run structured A/B tests across ads, messaging, targeting, and landing pages
- Identify conversion bottlenecks across acquisition funnels
- Recommend improvements to landing pages and campaign experiences
- Test new audiences, keywords, messaging, and creative approaches
- Scale successful campaigns while maintaining cost efficiency
- Use performance data to prioritize optimization opportunities
What Makes You a Strong Fit
You:
- Think in terms of measurable marketing performance
- Enjoy optimizing campaigns rather than simply launching them
- Combine analytical thinking with hands-on execution
- Understand both paid and organic acquisition
- Proactively identify performance gaps and growth opportunities
- Are comfortable testing new ideas and learning from data
- Care about leads, conversions, and revenue — not just traffic
- Can independently manage multiple marketing priorities
Required Experience & Skills
Must-Have
- 3+ years of hands-on digital or performance marketing e