Digital Marketing Specialist
We are seeking a contract Digital Marketing Specialist to own and optimize our presence across the full ecosystem of third-party websites, portals, and partner platforms. This is a highly operational yet strategically important role: the way we appear on authorized training partner sites, technology vendor portals, and enterprise supplier platforms directly influences discoverability, credibility, and conversion for a significant portion of our business. You will be responsible for ensuring that our course catalog, training schedules, organizational profiles, and promotional content are accurate, complete, and competitively positioned across every external platform where buyers and partners encounter us. This role works in close coordination with the Partner Marketing Manager, Regional Marketing Leaders, Web Product Owner, and Sales teams to ensure external presence is current, on-brand, and optimized for performance.
Key Responsibilities
Authorized Training Partner Portal Management
- Own the day-to-day management of our presence on authorized training partner platforms for vendors including Microsoft, AWS, Cisco, and other active partners — ensuring profiles, course listings, and organizational information are accurate and up to date at all times
- Manage the regular upload and maintenance of training schedules across all authorized training partner sites, coordinating with internal scheduling, operations, and regional teams to ensure data accuracy and timeliness
- Monitor partner portal guidelines and platform updates, proactively adjusting listings and content to remain compliant with partner program requirements and maximize visibility within each platform’s search and discovery features
- Optimize course and program listings on partner portals for discoverability — applying best practices for titles, descriptions, keywords, categories, and metadata within the constraints of each platform
- Track and report on performance metrics available within partner portals (e.g., profile views, listing impressions, click-through rates) and use insights to drive continuous improvement
Customer & Enterprise Supplier Portal Management
- Manage our presence on enterprise customer supplier portals,
procurement platforms, and vendor management systems, ensuring our organizational profile, capability statements, and service offerings are complete, current, and competitively framed
- Coordinate with Sales and Account Management teams to identify supplier portals where we are registered or should be registered, maintaining a comprehensive inventory of active platform relationships
- Ensure that portal-specific content — including company descriptions, service categories, certifications, geographic coverage, and contact information — is optimized to support buyer discovery and procurement qualification
- Monitor renewal cycles, compliance requirements, and registration deadlines across all active supplier portals, proactively flagging and resolving issues before they impact access or visibility
- Work with internal stakeholders (Legal, Finance, Operations) as needed to gather documentation required for supplier portal registration, recertification, or profile updates
Third-Party Directory & Listing Management
- Maintain and optimize our presence across third-party training
directories, review platforms, industry listings, and aggregator sites that influence buyer research and course discovery
- Develop and implement a structured auditing process to regularly assess the accuracy, completeness, and quality of our listings across all active third-party platforms
- Identify gaps in our third-party presence — including platforms where we are absent or underrepresented — and make recommendations for new registrations based on traffic, audience relevance, and partner program requirements
- Manage customer review and ratings presence on applicable platforms, coordinating with the Customer Marketing Manager on strategies to