Digital Marketing Specialist
Digital Marketing Specialist (Google Ads, SEO & Social Media) – Remote
Google Ads | SEO | Social Media | PPC | Digital Marketing
Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours
About the Role
At Pavago , we’re hiring on behalf of one of our clients for a Digital Marketing Specialist to manage and optimize paid advertising, search engine optimization (SEO), and social media initiatives that drive measurable business growth.
This is a hands-on execution role where you’ll own campaign performance across Google Ads, SEO, and social media channels. You’ll be responsible for increasing website traffic, improving search rankings, generating qualified leads, growing online engagement, and maximizing return on advertising spend (ROAS).
You’ll work closely with marketing leadership to develop, execute, and continuously optimize digital campaigns using data-driven insights and best practices.
If you enjoy analyzing performance, testing new ideas, optimizing campaigns, and delivering measurable marketing results, this role is built for you.
What You’ll Own
Google Ads & Paid Search (Primary Focus)
- Build, manage, and optimize Google Ads campaigns across:
- Search
- Display
- Remarketing
- Conduct keyword research and organize campaign structures.
- Write and optimize high-converting ad copy.
- Manage:
- Bidding strategies
- Audience targeting
- Budget allocation
- Campaign pacing
- Continuously improve:
- Click-Through Rate (CTR)
- Cost Per Click (CPC)
- Cost Per Acquisition (CPA)
- Conversion Rate
- Return on Ad Spend (ROAS)
- Perform A/B testing on ads, landing pages, and targeting strategies.
SEO & Organic Growth
- Conduct keyword research using tools such as:
- SEMrush
- Ahrefs
- Google Keyword Planner
- Optimize:
- Meta titles
- Meta descriptions
- Headers
- Internal linking
- On-page content
- Support technical SEO improvements.
- Monitor keyword rankings, organic traffic, and search visibility.
- Identify new content opportunities and keyword gaps to improve organic performance.
Social Media Management
- Manage engagement across:
- Schedule and optimize social media content.
- Respond to comments, direct messages, and audience inquiries.
- Monitor engagement trends and audience growth.
- Recommend strategies to improve reach, engagement, and brand awareness.
Analytics & Performance Reporting
- Track campaign performance using:
- Google Analytics 4 (GA4)
- Google Ads
- Social media insights
- Monitor KPIs including:
- Traffic
- Conversions
- Engagement
- ROAS
- Prepare performance reports with actionable recommendations.
- Document campaign changes and optimization activities.
Requirements
Must-Have Qualifications
Experience
- 3+ years of hands-on experience managing Google Ads campaigns.
- 3+ years of experience managing social media platforms and engagement.
- Proven SEO experience using:
- SEMrush
- Ahrefs
- Similar SEO tools
Core Skills
- Strong understanding of:
- Google Ads
- PPC optimization
- Keyword research
- Audience targeting
- Bid strategies
- Experience with:
- Google Analytics 4 (GA4)
- Google Search Console
- Strong understanding of:
- CTR
- CPC
- CPA
- ROAS
- Conversion optimization
- Excellent written English and copywriting skills.
- Ability to work independently in a remote environment.
Nice to Have
- Experience managing multiple client accounts.
- Background in:
- SaaS
- B2B
- E-commerce
- Experience with:
- A/B testing
- Conversion Rate Optimization (CRO)
- Marketing automation platforms
- Familiarity with content marketing workflows.
What Makes You a Strong Fit
- Highly analytical and data-driven.
- Passionate about optimizing campaign performance.
- Strong attention to detail.
- Comfortable balancing paid advertising, SEO, and social media management.
- Curious and proactive in testing new marketing strategies.
- Excellent comm