Digital Marketing Specialist

Digital Marketing Specialist (Google Ads, SEO, Social Media) – Remote | Performance Marketing Position Type: Full-Time, Remote Working Hours: U.S. Business Hours About the Role At Pavago , one of our clients is hiring a Digital Marketing Specialist to execute and optimize campaigns across paid, social, and organic channels. This is a hands-on, execution-first role — not strategy-only. You will: - Run and scale Google Ads campaigns - Manage social media engagement and content execution - Improve SEO and organic visibility - Continuously test, analyze, and optimize performance If you live in dashboards, care about metrics, and constantly iterate to improve results — this role is built for you. What You’ll Own 1. Google Ads & Paid Search (Primary Focus) - Manage campaigns across: - Search - Display - Remarketing - Conduct keyword research and structure campaigns for performance - Write and test high-converting ad copy - Optimize key metrics: - CPC - CTR - Conversions - ROAS - Manage budgets, bidding strategies, and targeting - Identify and implement performance improvements 2. Social Media Execution & Engagement - Manage engagement across: - Instagram - Facebook - LinkedIn - Respond to comments, DMs, and audience interactions - Support: - Content scheduling - Caption writing - Post optimization - Monitor engagement metrics and audience growth 3. SEO & Organic Growth - Conduct keyword research using tools like: - SEMrush - Optimize: - Metadata - Content - Internal linking - Support technical SEO improvements - Track: - Keyword rankings - Organic traffic - Identify content gaps and growth opportunities 4. Reporting & Performance Tracking - Track performance across: - Paid campaigns - Social channels - Organic traffic - Analyze data using: - Google Analytics 4 - Prepare reports with: - Insights - Recommendations - Maintain clean documentation of campaign updates and changes What Makes You a Strong Fit - You are execution-focused — you actually run campaigns - You make decisions based on data, not assumptions - You’re comfortable managing multiple campaigns simultaneously - You continuously test, iterate, and improve performance - You balance: - Performance metrics - Creative execution Requirements (Must-Have) Experience - 3+ years of hands-on experience managing: - Google Ads campaigns - 3+ years managing social media platforms - Proven SEO experience using: - SEMrush, Ahrefs, or similar tools Core Skills - Strong understanding of: - CPC - CTR - Conversions - ROAS - Experience with: - Google Analytics 4 - Strong written communication and copywriting skills - Ability to work independently in a remote environment Nice to Have - Experience managing multiple client accounts - Background in: - E-commerce - SaaS - B2B Marketing - Experience with: - A/B testing frameworks - Conversion rate optimization - Familiarity with content marketing workflows Tools & Platforms - Google Ads - Google Analytics 4 - SEMrush / Ahrefs - Social media platforms (Instagram, Facebook, LinkedIn) - Reporting & analytics tools What a Typical Day Looks Like - Review campaign performance and key metrics - Optimize Google Ads campaigns and creatives - Respond to social media engagement and interactions - Update SEO content and keyword strategies - Analyze data and identify optimization opportunities - Prepare reports and recommendations In short: You continuously improve traffic, engagement, and conversions across paid and organic channels. Key Metrics for Success (KPIs) - Improved Google Ads performance (CPC, CTR, ROAS) - Growth in social media engagement and audience activity - Increased organic traffic and keyword rankings - Accuracy and clarity of reporting - Consistent campaign optimization and improvement Why This Role Stands Out - True multi-channel ownership (paid + social + SEO) - Execution-focused role wit