Digital Marketing Manager
This is a remote position.
Job Overview
Masaj is looking for a highly skilled Digital Marketing Manager with strong experience in digital strategy, email marketing, and B2B lead generation. The ideal candidate will be data-driven, creative, and capable of leading end-to-end digital campaigns that generate measurable business growth.
Responsibilities
Digital Marketing & Strategy
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Develop and execute results-driven digital marketing strategies across multiple channels (social, search, email, display, etc.).
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Plan and manage paid campaigns (Google Ads, Meta Ads, LinkedIn Ads).
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Lead performance tracking, analytics, and optimization across all digital initiatives.
Email Marketing
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Build and optimize email marketing workflows, drip sequences, and newsletters.
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Segment audiences and personalize messaging to improve open, click, and conversion rates.
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Manage A/B testing for subject lines, creatives, and campaign structure.
B2B Lead Generation
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Create and execute B2B lead-generation funnels using LinkedIn, email outreach, landing pages, and marketing automation tools.
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Work closely with sales and operations teams to generate high-quality leads and improve conversion.
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Develop marketing assets (case studies, pitch decks, industry reports) to support B2B outreach.
Content & Brand Marketing
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Oversee content creation across social media, blogs, and digital platforms.
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Maintain brand consistency across all digital communications.
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Manage creatives, including videos, graphics, and promotional assets.
Analytics & Optimization
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Monitor KPIs, ROI, and campaign performance using tools such as Google Analytics, HubSpot, and Meta Business Suite.
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Prepare weekly and monthly reports with actionable insights.
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Optimize campaigns for CAC, CTR, CPL, and conversion rate improvements.
Requirements
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3–5 years of proven experience in digital marketing .
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Strong experience in email marketing , automation tools , and CRM platforms .
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Demonstrated success in B2B lead generation strategies (LinkedIn outreach, cold emails, paid ads, funnels).
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Hands-on experience with Google Ads, Meta Ads, SEO tools, and analytics platforms.
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Excellent communication, reporting, and project management skills.
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Ability to work in fast-paced environments and adapt quickly to changing priorities
Originally posted on Himalayas