Digital Marketing Manager
Humane Choices Foundation Volunteer Digital Marketing Manager Remote | Part-time | Volunteer | Reports to Director of Marketing
About Us
The Humane Choices Foundation (humanechoice.org) is a Canadian volunteer-driven nonprofit fighting to reduce animal suffering, advance animal rights, and promote plant-based living. Our work spans farmed animal advocacy, ocean and marine life protection, and education around the environmental cost of industrial animal agriculture. We show up on campuses, online, and wherever young people are asking hard questions about the world they are inheriting. The people who find us tend to stay, because the work feels real.
The Opportunity
We are looking for a Volunteer Digital Marketing Manager who understands that the most powerful thing a mission-driven organization can do online is show up when people are actively searching for answers. This role is built around discoverability. You will own our search presence, shape how we appear in an era where AI tools are changing how people find information, and build a digital marketing engine that works for us around the clock, not just when we post something new.
If you have ever wanted to put serious digital marketing skills toward a cause that genuinely matters, this is that opportunity.
What You Will Do
Search Engine Optimization (SEO)
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Conduct thorough keyword research to identify the terms and questions our target audiences are actively searching for, across animal rights, plant-based living, environmental advocacy, and related topics.
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Develop and execute an on-page SEO strategy across our Wix website, including metadata, headings, internal linking, URL structure, and image optimization.
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Build an off-page SEO strategy that grows our domain authority through ethical link building, partnerships, and content syndication.
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Conduct regular technical SEO audits to identify and fix issues affecting crawlability, page speed, mobile performance, and indexation.
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Track keyword rankings, organic traffic, and search visibility and report on progress clearly and regularly.
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Collaborate with our content team to ensure every blog post, resource page, and campaign landing page is structured to rank.
Answer Engine Optimization (AEO)
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Optimize our content to appear in AI-generated answers, featured snippets, and voice search results, understanding that a growing share of our audience will find us through tools like ChatGPT, Perplexity, Google AI Overviews, and similar platforms.
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Structure content using clear question-and-answer formats, schema markup, and authoritative sourcing so that AI tools are more likely to pull from and cite our work.
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Identify the questions people are asking about animal rights, veganism, and plant-based living and ensure we have clear, credible, well-structured answers published and optimized on our site.
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Monitor how HCF is referenced or cited in AI-generated responses and work to improve our visibility and accuracy within those results over time.
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Stay current on how AEO best practices are evolving as AI search tools develop rapidly.
Content Strategy and Distribution
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Work closely with our content team to build a content strategy grounded in search demand rather than assumptions about what our audience wants to read.
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Ensure content is structured for both human readers and search engines, balancing readability with technical optimization.
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Develop a content distribution strategy that extends the reach of every piece we publish beyond organic search, including email, partnerships, and syndication.
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Identify evergreen content opportunities that will continue driving traffic months and years after publication.
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Repurpose high-performing content into formats suited to different channels and audiences.
Email Marketing
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Manage our email marketing program end to end, from list building and segmentation through to campaign creation and performance analysis, within full CASL complia