Digital Marketing Manager – B2B Sales Leads (Construction & Building Products)
Digital Marketing Manager – B2B Lead Generation (Construction & Building Products)
Location: Remote / Work From Home
Employment Type: Full-Time
Industry: Construction Materials | Steel Reinforcement | Building Products | Commercial & Residential Construction
About the Role
We are seeking an experienced Digital Marketing Manager to build, optimise, and scale our inbound lead generation engine, generating qualified opportunities from builders, developers, civil contractors, and construction decision-makers nationwide.
This is a performance-driven role focused on generating revenue, quote requests, and qualified sales opportunities—not simply managing social media.
You will own the complete marketing funnel, from traffic generation through to qualified enquiries and sales pipeline creation.
Ideal Offshore Candidate
We are specifically seeking a candidate with:
- 5+ years experience running Google Ads, SEO, LinkedIn Lead Generation, and conversion-focused marketing campaigns.
- Proven experience generating inbound quote requests and sales opportunities for:
- Construction suppliers
- Steel reinforcement companies
- Building materials distributors
- Civil contractors
- Commercial construction businesses
- Manufacturing or industrial suppliers
- Experience marketing to:
- Builders
- Developers
- Project Managers
- Procurement Managers
- Quantity Surveyors
- Estimators
- Construction Company Owners
- Strong understanding of long sales-cycle B2B lead generation.
- Experience building marketing systems that directly contribute to revenue growth.
- Demonstrated ability to reduce cost per lead while increasing lead quality.
Candidates with direct construction, building materials, steel, civil, infrastructure, or industrial marketing experience will be highly regarded.
Target Audience
You will be responsible for generating qualified enquiries from:
- Builders
- Developers
- Civil Contractors
- Formwork Contractors
- Steel Fixing Companies
- Project Managers
- Quantity Surveyors
- Procurement Managers
- Estimators
- Precast Companies
- Infrastructure Contractors
Key Responsibilities
Lead Generation & Funnel Management
- Build and optimise high-converting lead generation funnels.
- Create landing pages focused on quote requests and project enquiries.
- Develop downloadable resources, BOQ request forms, capability statements, and quote funnels.
- Increase inbound enquiries across all product and service categories.
- Implement lead nurturing workflows and automated follow-up systems.
- Improve conversion rates across every stage of the buyer journey.
Paid Advertising
- Manage and optimise Google Search campaigns targeting construction-related keywords.
- Build and scale Meta advertising campaigns targeting builders and developers.
- Develop LinkedIn campaigns targeting construction decision-makers.
- Monitor and improve CPL, CPA, CTR, conversion rates, and ROAS.
- Continuously test, optimise, and scale campaigns generating qualified opportunities.
Website & SEO
- Improve national organic search rankings.
- Develop and execute SEO content strategies.
- Create and optimise service and product landing pages.
- Improve website conversion rates.
- Implement local SEO strategies across target markets.
- Conduct keyword research focused on commercial construction and building products.
CRM & Marketing Automation
- Build email automation and lead nurturing sequences.
- Implement lead scoring systems.
- Manage CRM integrations and marketing workflows.
- Develop automated follow-up campaigns.
- Track lead attribution and campaign performance.
Content Marketing
Create and manage content around:
- Steel Reinforcement
- Rebar Supply
- Steel Fixing
- Post Tensioning
- PVC Formwork
- Walling Systems
- Flooring Systems
- Building Products
- Construction Supply Solutions
- Commercial Construction
- Residential Construction
- Infrastructure Projects
Analytics & Reportin