Digital Marketing Lead (Remote – Philippines)

Role Overview

Own the end-to-end marketing campaigns engine—strategy, creative requests, execution, measurement, and iteration—to generate quality discovery calls for Sales. You’ll lead a two-person pod, coordinate with the Design team for social/video/reels/landing assets, and ensure rigorous attribution and reporting via in-house platform.

What You’ll Do

Strategy & Planning

- Design and manage multi-channel campaigns (LinkedIn outreach + ads, email funnels & nurture, landing pages, partnerships)

- Define ICPs, offers, messaging maps, and experiment/test hypotheses

Execution & Systems

- Launch and oversee LinkedIn sequences and GoHighLevel automations

- Maintain organized UTMs, campaign taxonomy & tracking

- Ensure seamless lead handoff into our in-house app / CRM

Creative Collaboration

- Lead creative briefs and SLAs with Design (social posts, reels, carousels, landing page blocks)

- Review assets to ensure message-market fit, brand consistency, and compliance

- Uphold our brand pillars, style, and voice

Proposals & Reporting

- Create campaign proposals (goals, audience, offers, creative brief, budget)

- Produce regular performance reports with insights and next-step recommendations

Optimization & Learning

- Run A/B tests (hooks, offers, landing pages, sequences)

- Capture learnings and build playbooks for continuous improvement

Cross-Team Collaboration

- Work closely with Operations, Sales, and Client Success to ensure clean handoffs, data integrity, and feedback loops

- Be a communicator of wins, challenges, and insights

Key Outcomes

- A steady cadence of qualified discovery calls (SQLs) delivered to Sales.

- Efficient CPSQL , healthy reply rates (LinkedIn/email), strong landing-page conversion, and clean campaign attribution.

- Clear proposals before launch and clear reports after launch.

Qualifications

- 2+ years in B2B / SaaS / performance marketing roles

- Direct experience managing LinkedIn outreach, email funnels, landing pages, automation (GoHighLevel or similar)

- Proven track record in multi-channel campaigns & attribution

- Strong skills in brief-writing, creative review, and campaign processes

- Analytical mindset + comfort with data, dashboards, UTM tracking

- Excellent communication skills (English + Filipino)

- Ability to collaborate across teams & fast-paced environment

Nice to Have

- Fintech/payments or SaaS experience; familiarity with compliance-sensitive marketing.

- Landing-page experimentation and funnel analytics depth.

What We Offer

Fully Work-from-Home Setup

Health & Security (HMO Coverage)

Work-Life Balance & Leave Privileges

Additional Benefits:

-
Saturday & Sunday Off: Reserved for rest and personal pursuits

-
PTO Conversion to Cash: Flexibility for when you need it most

-
13th Month Pay: way of expressing gratitude for your hard work on holiday season

Originally posted on Himalayas