Digital Marketing & Events Co-op (USA Home Office, --, US, NA)
Requistion ID : 83980
Dentsply Sirona is the world’s largest manufacturer of professional dental products and technologies, with over a century of innovation and service to the dental industry and patients worldwide. Dentsply Sirona develops, manufactures, and markets a comprehensive solutions offering including dental and oral health products as well as other consumable medical devices under a strong portfolio of world class brands.
Dentsply Sirona ’s products provide innovative, high-quality, and effective solutions to advance patient care and deliver better and safer dental care. Dentsply Sirona ’s headquarter is located in Charlotte, North Carolina. The company’s shares are listed in the United States on NASDAQ under the symbol XRAY. Visit for more information about Dentsply Sirona and its products.
Digital Marketing & Events Co-op (2 Positions)
Position Summary
The Marketing & Events Co-op is a year-long, part-time opportunity designed for students interested in gaining hands-on experience across both digital marketing and event management. Working closely with Dentsply Sirona 's Commercial Marketing team, co-op students will help plan and execute SureSmile growth initiatives while supporting local field marketing efforts.
Each co-op will begin the year with a primary area of responsibility—either Digital Marketing or Event Planning. At the midpoint of the program, the co-ops will rotate responsibilities, allowing each student to gain meaningful experience in both disciplines while contributing to end-to-end campaign execution.
This role provides exposure to strategic planning, marketing communications, influencer partnerships, project management, event execution, analytics, and cross-functional collaboration.
What You'll Do
Digital Marketing Rotation
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Develop and execute social media content plans promoting SureSmile Days in the Cincinnati area.
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Coordinate campaign calendars and digital marketing timelines.
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Partner with university athletes and influencers to create localized marketing campaigns.
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Create marketing assets, graphics, and promotional materials.
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Monitor campaign performance and recommend improvements.
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Assist with email marketing and digital communications.
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Track engagement metrics and prepare campaign performance reports.
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Support post-event analytics and recommendations.
Event Planning Rotation
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Plan and coordinate SureSmile Day events at dental practices in the Cincinnati area.
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Develop detailed project plans, timelines, and checklists.
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Partner with Territory Managers and Marketing to execute promotional plans.
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Coordinate logistics with participating practices.
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Assist with scheduling, vendor coordination, and event materials.
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Track milestones and ensure projects remain on schedule.
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Support event-day execution when needed.
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Capture lessons learned and support continuous process improvements.
Throughout Both Rotations You'll
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Collaborate with Marketing, Sales, Territory Managers, and external partners.
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Participate in campaign planning meetings.
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Gain exposure to project management methodologies.
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Present recommendations and project updates.
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Build relationships with cross-functional stakeholders.
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Support additional marketing initiatives as assigned.
What You'll Learn
By the end of the program, you will have experience in:
- Digital marketing strategy
- Social media campaign management
- Influencer marketing
- Event planning and execution
- Project management
- Marketing analytics
- Cross-functional collaboration
- Healthcare and dental marketing
- Professional communication
- Business planning and execution
Qualifications
Required
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Currently enrolled in a bachelor's degree program in Marketing, Business, Communications, Event Management, Project Management, or a related field.
- Minimum cumulative GPA of 3.0.
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Eligible to wo