Digital Marketing & E-Commerce Growth Manager
Digital Marketing & E-Commerce Growth Manager
Office Supplies – Inbound Lead Generation
Location: Remote / Work from Home
Employment Type: Full-Time
Industry: Office Supplies, Paper, Packaging and Business Consumables
About the Role
We are seeking a commercially driven Digital Marketing & E-Commerce Growth Manager to generate qualified inbound leads, grow online sales and improve the digital visibility of our office-supplies business. AU Exp 3-5 Year preferred.
This is not a brand-awareness-only position. The successful candidate will be accountable for increasing website traffic, quote requests, customer enquiries, online orders and recurring B2B revenue.
You will develop and execute strategies across SEO, AEO, GEO, paid advertising, landing pages, email marketing and e-commerce conversion optimisation .
Target Customers
Our customer base includes:
- Offices and corporate businesses
- Resellers and office-supply dealers
- Newsagents and post offices
- Schools and educational institutions
- Medical centres, pharmacies and healthcare providers
- Warehouses and logistics businesses
- Accountants, law firms and professional services
- Government departments and councils
- Procurement teams and buying groups
- Retailers, wholesalers and distributors
Product Categories
Products may include:
- A4 and A3 copy paper
- Envelopes and mailing supplies
- Thermal rolls and shipping labels
- Printer cartridges and consumables
- Stationery and general office supplies
- Packaging, warehouse and dispatch products
- Technology accessories and workplace essentials
Key Responsibilities
Inbound Lead Generation
- Develop and manage an inbound marketing strategy that generates qualified B2B enquiries.
- Create targeted campaigns for different customer segments, industries and product categories.
- Build lead-generation funnels for quote requests, bulk orders, reseller enquiries and account applications.
- Improve lead quality and reduce the cost per qualified enquiry.
- Work with sales staff to track leads from initial enquiry through to conversion.
- Implement lead scoring, automated follow-up and customer-nurture campaigns.
SEO, AEO and GEO
- Develop and execute a comprehensive organic search strategy.
- Conduct keyword, competitor, market and customer-intent research.
- Optimise product pages, category pages, service pages and location-based landing pages.
- Improve technical SEO, internal linking, page speed, structured data and website architecture.
- Create content designed to rank in traditional search engines and AI-generated search results.
- Optimise website content for:
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SEO: Search Engine Optimisation
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AEO: Answer Engine Optimisation
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GEO: Generative Engine Optimisation
- Build commercial content around pricing, bulk purchasing, product comparisons, specifications, delivery and frequently asked questions.
- Monitor rankings, organic traffic, conversions and revenue generated from search.
Landing Pages and Conversion Optimisation
- Build high-converting landing pages for products, promotions and customer segments.
- Create separate campaigns for retail, wholesale, reseller, corporate and government customers.
- Write or coordinate clear, sales-focused website copy.
- Improve calls to action, enquiry forms, quote forms and account-application processes.
- Conduct A/B testing across headlines, offers, layouts, forms and product bundles.
- Analyse website behaviour and identify where potential customers abandon the buying process.
- Continuously improve conversion rates across desktop and mobile devices.
E-Commerce Growth
- Manage and optimise the company's e-commerce platform.
- Improve product titles, descriptions, specifications, images and category structures.
- Develop strategies to increase average order value, purchase frequency and repeat orders.
- Create product bundles, volume-buy offers, cross-sells and upsells.
- Manage promotional campaigns, discount