Digital Marketing & E-Com Growth - B2B Optimisation Inbound Lead Gen Sales
Digital Marketing & E-Commerce Growth Manager (B2B Office Supplies | SEO | AEO | GEO | Lead Generation)
Location: Remote / Work From Home
Employment Type: Full-Time
Industry: Office Supplies | Workplace Products | E-Commerce | B2B Wholesale | Procurement
About the Role
We are seeking an experienced Digital Marketing & E-Commerce Growth Manager to drive online revenue, inbound sales enquiries, B2B account acquisition, and long-term digital growth across Australia.
This is a hands-on, performance-driven role responsible for developing and executing the company's complete digital growth strategy—from attracting new visitors through SEO and paid advertising to converting them into customers and long-term business accounts.
You will work across all digital channels to increase online sales while generating qualified inbound enquiries from businesses purchasing office supplies, workplace products, furniture, cleaning supplies, packaging, technology, and facility products.
The successful candidate will own the complete digital growth strategy including SEO, AEO, GEO, paid advertising, content marketing, AI search visibility, conversion optimisation, CRM automation, email marketing, and sales funnel development.
Target Markets
Develop campaigns targeting:
- Corporate Businesses
- SMEs
- Government Departments
- Schools & Universities
- Healthcare & Medical Practices
- Aged Care Facilities
- Construction Companies
- Real Estate Agencies
- Accounting & Law Firms
- Hospitality Businesses
- Warehouses & Distribution Centres
- Manufacturing Companies
- Retail Businesses
- Facility Management Companies
- Procurement Managers
- Office Managers
- Operations Managers
- Executive Assistants
- Purchasing Officers
Key Responsibilities
Revenue Growth & E-Commerce
Drive measurable revenue growth by:
- Increase online sales revenue
- Improve website conversion rate
- Increase Average Order Value (AOV)
- Improve Customer Lifetime Value (LTV)
- Reduce cart abandonment
- Increase repeat purchases
- Optimise customer acquisition costs
- Improve product merchandising
- Develop promotional campaigns
- Optimise category performance
- Launch new product campaigns
- Improve overall customer experience
B2B Lead Generation
Generate qualified inbound enquiries from:
- Procurement Managers
- Office Managers
- Purchasing Officers
- Executive Assistants
- Schools
- Government Departments
- Healthcare Organisations
- Corporate Businesses
- Construction Companies
- Hospitality Groups
- Warehouses
- Large Multi-site Organisations
Responsibilities include:
- Landing page creation
- Lead magnet development
- Industry-specific campaigns
- B2B sales funnels
- CRM automation
- Lead nurturing
- Email sequences
- Quote request optimisation
- Contact form optimisation
- Wholesale account generation
- Corporate account acquisition
SEO, AEO & GEO
Develop strategies to improve visibility across:
- Google Search
- Google AI Overviews
- ChatGPT
- Gemini
- Perplexity
- Claude
- Microsoft Copilot
Responsibilities include:
- Technical SEO
- On-page SEO
- Category SEO
- Product SEO
- Local SEO
- Enterprise SEO
- Keyword research
- Competitor analysis
- Internal linking
- Schema markup
- Link building
- Content clusters
- Answer Engine Optimisation (AEO)
- Generative Engine Optimisation (GEO)
- AI search optimisation
- Featured snippet optimisation
- Knowledge graph optimisation
AI Content & Content Marketing
Develop high-performing content including:
- Buying guides
- Product comparisons
- Industry articles
- Procurement guides
- Office productivity content
- Workplace solutions
- Category landing pages
- Blog content
- Video content
- Case studies
- Customer success stories
- FAQ optimisation
- AI-ready content
- Content for AI search engines
Paid Advertising
Manage and optimise:
- Google Search Ads
- Google Shopping
- Google Performance Max
- Display Advert