Digital Marketing & Analytics Specialist
About Kinaxis
Are you looking to join an innovative, market-leading company where you can truly elevate your career? At Kinaxis we are serious about culture, we are serious about technology, we are serious about customers, and we are serious about not taking ourselves too seriously. If you are looking to be part of an incredible growth story, then we might just be the place for you!
In 1984, we started out as a team of three engineers. Today, we have grown to become a global organization with over 2000 employees around the world, 6 global office and a best-in-class HQ in Ottawa, Canada. As winners of several Top Employer awards globally, we are proud to work with our customers and employees towards solving some of the biggest challenges facing supply chains today.
Kinaxis is a global leader in modern supply chain orchestration, powering complex global supply chains, and supporting the people who manage them. Our powerful, AI infused platform provides full transparency and visibility across end-to-end supply chains, enabling our customers to make faster, better decisions. We are trusted by renowned global brands to provide the agility and predictability needed to navigate today’s volatility and disruption. With more than 40,000 users in over 100 countries, we are expanding our team as we continue to innovate and revolutionize how we support our customers.
Location
This is a remote position. You can work from home and be located anywhere in Canada
About the team
The Digital Campaign Specialist is responsible for executing, optimizing, and analyzingmulti‑channel digital demand generation campaigns to improve marketing performance, pipeline contribution, and ROI. This role partners closely with the Digital Lead, Campaign Managers, and agency partners to ensure operational excellence, data integrity, and actionable performance insights across the digital ecosystem. The role blends hands‑on campaign operations with advanced performance analysis to support scalable, data‑driven decision‑making across marketing programs.
What you will do
- Execute and support integrated, multi‑channel digital campaigns across platformsincluding LinkedIn, Google Ads, 6sense, DSP/programmatic platforms, Eloqua,Salesforce, and Power BI.
- Support campaign setup, trafficking, targeting, tracking, and governance in partnershipwith internal teams and external agencies.
- Monitor in‑flight campaign performance and recommend optimizations to improveengagement, conversion efficiency, and pipeline contribution.
- Analyze performance against core B2B metrics such as Campaign Members, MQLs, MQAs, CPL, and influenced pipeline.
- Deliver integrated reporting that links digital channel performance to CRM and funnel outcomes to support visibility and decision‑making.
- Translate campaign performance data into actionable optimization recommendations, supporting continuous improvement across digital and search programs.
- Partner with Campaign Managers and stakeholders to align execution with GTMpriorities and business objectives.
- Serve as a key operational liaison between internal teams and agency partners,ensuring consistency, accountability, and execution quality.
- Support continuous improvement through testing, documentation, and processrefinement, while optimizing channel performance and budget efficiency to improve digital ROI
What we are looking for
Post‑secondary degree in Marketing, Business, Communications, or a related field.
- 4+ years of experience in digital marketing, campaign operations, media execution, or performance marketing within B2B or enterprise environments.
- Hands-on experience managing campaigns across platforms such as LinkedIn, Google Ads, 6sense, DSP/programmatic platforms, Eloqua, Salesforce, and reporting or BI tools.
- Experience analyzing campaign performance using CRM and reporting tools, with the ability to interpret complex data and translate it into actionable optimization insights.
- Solid understand