Digital Analytics Manager Sr

Position Title
Digital Analytics Manager Sr
Location
Nationwide, MI 48098
Job Summary
The Sr. Manager, Digital Analytics owns Flagstar's digital measurement infrastructure and analytics capability across web, mobile app, and digital marketing channels. The role is responsible for ensuring that every meaningful customer and prospect interaction in the digital environment is accurately captured, governed, and translated into reporting and insight that marketing and digital stakeholders can act on.

This is a senior individual contributor position. The Sr. Manager operates at the intersection of marketing strategy, data engineering, and digital technology — owning the tag management and instrumentation layer, the analytics tool ecosystem, and the reporting and visualization outputs that support digital performance decisions. The role requires the technical depth to partner credibly with engineering and development teams and the analytical judgment to connect instrumentation decisions to business outcomes. Performance is measured on the quality, completeness, and actionability of digital measurement across all owned channels and touchpoints.
Job Responsibilities:
JOB RESPONSIBILITIES
Digital Measurement Strategy and Governance

- Own the digital measurement strategy for Flagstar's web and mobile app properties, defining what is measured, how it is defined, and how it is governed across all digital touchpoints.

- Partner with the Digital Experience team to meet their measurement requirements, including abandonment, completion and adoption reporting actionable at screen and field levels.

- Develop and maintain a measurement framework that ensures consistency in KPI definitions, event taxonomy, and reporting standards across digital channels and campaign types.

- Establish and enforce data governance practices for digital analytics, including tagging standards, naming conventions, data layer specifications, and change management processes.

- Define the instrumentation requirements for new digital experiences, features, and campaigns before development begins, ensuring measurement is built in rather than retrofitted.

- Partner with the Marketing Analytics team to integrate digital measurement into cross-channel attribution and campaign performance reporting.

- Stay current on privacy regulation developments, browser and platform signal loss, and consent management requirements, and translate their implications into measurement strategy adjustments.

Tag Management, Instrumentation, and Data Collection

- Own the tag management environment across Flagstar's digital properties, including implementation, governance, and quality assurance of all marketing and analytics tags.

- Architect and maintain the client-side and server-side data collection infrastructure required to support digital analytics, paid media, and personalization use cases in a privacy-first environment.

- Manage the transition from third-party cookie-dependent measurement to durable, first-party data collection approaches, including server-side tagging, consent mode, and modeled conversion strategies.

- Define data layer specifications in partnership with web and mobile app development teams, ensuring the event data required for measurement is captured at the right granularity and in the right structure.

- Maintain tag audit and QA processes that ensure data collection accuracy across deployments, releases, and platform changes.

- Partner with development and engineering teams as the primary analytics technical resource, translating business measurement requirements into implementable technical specifications.

Analytics Platform Administration and Ecosystem Management

- Own the administration, configuration, and governance of Flagstar's digital analytics platforms, including Adobe Analytics, GA4, and related tools within the Adobe Experience Platform and Google Marketing Platform ecosystems.

- Manage vendor relationships for digital analytics