Digital Advertising Strategist
Aisle 518 Strategies has a fully remote workforce, and roles are open to candidates across the United States.
What are you bottom-line responsible for? Growing your mastery over all aspects of digital (direct response & persuasion) advertising and managing your accounts with a moderate degree of support.
What outcomes are expected of you?
- Master digital advertising strategy (both DR & persuasion).
- Lead multiple statewide and/or national advertising campaigns, partnering with other teams and colleagues to drive results and with moderate support from manager and email team colleagues.
- Master core ad platforms/vendors & begin experimentation with new platforms, tactics, and strategies.
- Manage all elements of an account with a moderate degree of support, and own key aspects of medium and/or large accounts, including projections and media planning, content creation, ad testing, trafficking, optimizing, reporting, list rental/other acquisition buys, CRM management, client communication and cost tracking.
What approaches are key for success in this role?
- Meticulous attention to detail & high degree of organization
- Curious about data and digging into why the numbers are what they are
- Being proactive, especially in jumping on big moments/pushing for scale wherever possible, and managing relationships/workflow with your clients.
- Being over-communicative.
- Willingness to ask questions
- Having a client-education mindset
- Being collaborative with peers on the email and design teams.
What do I need from my manager/team to succeed:
- Opportunities to lead in all aspects of a digital ad campaign
- Regular gut checks/support on strategy, especially to ensure strategist is not missing any opportunities for scale.
- Regular QAs of writing, trafficking and optimizations, and reporting
- Clear and consistent feedback
- Coaching on client management/communication
Qualifications
- 1-3 years of professional experience running digital marketing campaigns with a focus on Facebook, Google Ads, Google Marketing Platform and/or Twitter advertising
- Experience working with Facebook Ads and Business Manager
- Experience working on a political campaign, at a political organization, or within a firm that works with one of those two
- Experience talking campaign or organizational leaders through the results of direct response marketing campaigns
- Experience using constituent relationship management software such as Blue State Digital, NGP, ActionKit, Salesforce or other platforms
- Experience in report template design, data visualization, and presentation design a plus
- Impeccable attention to detail and metric-driven analytical thinking
Salary and Benefits
Aisle 518 is committed to providing a strong benefits package for employees. Below, you will find information on the starting salary for this role as well as select benefits in our current benefits package.
- Salary: $62,000 to $75,000 (depending on experience)
- 100% employer-paid health, dental, and vision plans
- Supplemental mental health care coverage
- Optional Health FSA and Dependent Care FSA accounts
- Cell phone allowance
- Student loan reimbursement allowance
- Gym reimbursement allowance
- 401K with up to 5% matching
- Minimum of 15 flexible, paid time off days each year, not including holidays
- Open leave policy for illness or childcare needs
- Minimum of 12 weeks paid parental leave
Aisle 518 is a unionized workplace organized with Campaign Workers Guild. This role is a member of the bargaining unit.
Aisle 518 collects applications on a rolling basis. When you apply for a role, you will typically not hear back from us unless you are moving forward in the process. We will keep your application on file and consider you for future opportunities. If you have applied in the past, but your skills and experience have grown, please feel free to submit an updated application.
Aisle 518 Strategies is dedicated to building a diverse