Developer Advocate, Growth
About the Job:
LaunchDarkly is looking for a Developer Advocate to turn signups into successful teams. Thousands of developers start trials or build on our developer tier every month. Some are engineers at enterprise organizations kicking the tires; most are individual builders we know little about; and too many of them stall before they ever see the payoff. You'll be the human on the other side of that signup: our Growth team identifies and routes high-intent leads, and you turn them into activated, successful users through genuinely helpful, personalized outreach, while building AI-assisted workflows that extend the same help to everyone else. This motion is new and deliberately test-and-learn: we expect the playbook to evolve as we learn what works.
Responsibilities:
-
Activate high-intent signups : follow up on trial and developer-tier signups routed by the Growth team, prioritizing ICP-fit enterprise trials; help them get an SDK live, find the right resources, and reach real usage, with clear coverage and response commitments for every routed lead.
-
Help first, always : outreach means solving problems (a stuck install, the right tutorial, a working example in their stack), personalized to what each team is actually doing and never pushy.
-
Build a public voice : create tutorials, videos, and posts under your own name, so when you reach out, developers recognize a helpful practitioner instead of a cold email
-
Make the payoff obvious : create first-success content and run sessions and office hours that show customers the outcome they're working toward, and what the platform does beyond flags: experimentation, observability, guarded releases, and AI Configs
-
Multiply yourself with AI : build AI-assisted workflows for outreach, next-step suggestions, and usage analysis so meaningful help reaches every signup, not just the routed ones; stay engaged with the results rather than automating and walking away.
-
Feed the loop : report back on what’s working, where activation stalls, and which signals actually predict success, so Growth and Product can tune targeting, scoring, and onboarding
-
Hand off cleanly : stay focused on helping people. Route sales conversations, support escalations, and product issues to the teams who own them
What Success Looks Like:
- Every routed high-value lead gets timely, personalized follow-through against an agreed cadence
- Enterprise trialists move from kicking the tires to real usage, and self-serve accounts adopt products beyond basic flags
- Attribution shows this motion influencing pipeline and expansion
- Your outreach gets replies because developers already recognize your work
- Growth and Product make better targeting, scoring, and onboarding decisions because of your feedback
- The playbook six months in looks different from the playbook on day one, and you drove the changes
Qualifications:
- A technical foundation from a prior role: you've been a developer, a support or solutions engineer, or a customer-facing technologist, and you can credibly troubleshoot an SDK integration
- Genuine empathy for developers: you're motivated by helping someone solve a real problem
- Curiosity about how a business engine works: funnels, activation, conversion; you want to design something, measure the results, and improve it
- Fluent with AI tools: you already build your own workflows and can show them to us
- Strong communication across formats: writing, video, and live sessions
- Comfort with ambiguity: this motion is new, expectations will evolve, and you'll help shape them
Bonus if you have:
- Developer advocacy or growth experience at a product-led developer tools company such as Stripe, Vercel, or Supabase
- An existing audience or content track record (YouTube, LinkedIn, blog) with developer audience
- Experience working with intent signals, lead scoring, or product analytics
- Breadth across languages and frameworks, and comfort working across man