Demand Generation Specialist
Join the Team Modernizing Medicine
At ModMed , we’re not just building software—we’re reimagining the healthcare experience. Founded in 2010 by a practicing physician and a successful tech entrepreneur, we took a radically different approach: we hired doctors and taught them how to code. This "for doctors, by doctors" philosophy has allowed us to create an AI-enabled, specialty-specific cloud platform that places patients at the center of care.
A Culture of Excellence
When you join ModMed, you’re joining an award-winning team recognized for innovation and employee satisfaction. From our global headquarters in Boca Raton Florida, and extensive employee base in Hyderabad India, we are a team of 4,500+ passionate problem-solvers on a mission to increase medical practice success and improve patient outcomes:
- Consistently ranked as a Top Place to Work
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2025 Globee Business Awards: Gold Globee for “Technology Team of the Year”
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2025 Black Book Awards: Ranked #1 EHR in 11 Specialties
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Florida Venture Forum: Venture-Backed Company of the Year
We are growing fast, thinking big, and we are just getting started.
Ready to modernize medicine with us?
Job Description Summary:
ModMed is hiring two Demand Generation Specialists to join our full-funnel marketing engine, with each role focusing on a distinct and critical segment of our market. Whether you thrive in a high-volume, fast-paced environment or enjoy navigating the strategic complexities of larger, multi-location accounts, we have a path for you. One specialist will support our Key Segment (1–3 providers), delivering campaigns focused on immediate ROI, time-savings, and cost efficiencies for doctor-owners operating with lean budgets. The second specialist will focus on our Strategic Segment (4–19 providers), building tailored campaigns that solve for multi-site optimization, total cost of ownership (TCO), and board-level considerations. If you are a proactive learner who loves working with data and processes, this is your chance to make a measurable impact.
Your role
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Partner closely with the Demand Generation Manager to coordinate multi-channel campaigns, ensuring all digital assets (emails, landing pages, and ads) are synchronized and ready for launch.
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Depending on your assigned segment, you will either develop strategies that prioritize task automation for resource-constrained small practices (Key Segment) or address more complex objectives like multi-site optimization, TCO, and staff retention (Strategic Segment).
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Assist in driving project timelines and keeping cross-functional teams like Creative, Operations, and Content perfectly aligned on upcoming deliverables.
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Own the day-to-day tracking of marketing campaign performance metrics across the entire demand generation funnel, including MQLs, SALs, SQLs, and Pipeline.
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Compile weekly and monthly performance reports, identifying key trends and providing initial observations to help optimize our marketing spend.
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Maintain excellent data hygiene within our CRM and marketing automation platforms to guarantee reporting accuracy.
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Support overall budget tracking and vendor management tasks while organizing internal documentation, campaign calendars, and creative brief repositories.
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Schedule and prepare for weekly segment meetings, which includes collaborative agenda setting and capturing actionable next steps.
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Attend strategic meetings for both segments and act as a central liaison between the Demand Gen and Sales Development teams to keep lead follow-up processes running seamlessly.
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Stay updated on ModMed’s evolving product offerings to effectively articulate how our technology solves specific buyer pain points—whether providing "time-back" solutions for independent doctors or driving efficiency and positive staff environments for multi-site groups.
Skills & requirements
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Bachelor's degree in Marketing, Communications, Business, or a related field.
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1–3 years of hands