Demand Generation Manager, Demand Create
Would you like to own the six months before an agency starts shopping for us? You’d build the audience and intent that turn into a pipeline long before anyone fills out a form. You'll own the pre-market motion end-to-end, partnering closely with Brand and Content on distribution, running our partnerships and agency community programs, and working alongside a Sr. Manager, Demand Generation who plays coach on the integrated demand plan. This role calls for someone with real depth in demand and audience creation, ready to run complex, ambiguous programs with a lot of autonomy.
As a Demand Generation Manager, you will:
- Own the pre-market motion end-to-end, building the audience and intent that becomes pipeline through Capture downstream.
- Make the handoff of the in-market signal to Capture real and repeatable, not just a line on a slide.
- Co-plan and run the distribution motion for Brand and Content's thought leadership, podcasts, and narrative work, driving audience growth and demand.
- Build and own partnerships, associations, sponsorships, speaking engagements, and agency community programs that compound trust over time.
- Run the rest of the toolkit, including organic social, content amplification, awareness paid (with the Performance Marketing Specialist), and pre-in-market nurture.
- Partner with the Sr. Search and Discovery Specialist on organic and AI discoverability and with PMM on positioning.
- Run a continuous experimentation cadence and act as the source of truth on the motion, defending allocation with hypotheses and learnings shipped.
What You'll Bring
- You have 4+ years in B2B SaaS demand generation, content distribution, or growth, with clear ownership of audience and demand creation programs.
- You have a point of view on motion ownership versus channel ownership, backed by real examples.
- You know how to turn content into demand through distribution, not just publish it. You can tell the difference between a content team that ships posts and a motion that builds an audience.
- You've owned partnerships, associations, sponsorships, or community programs that compounded into real audience and pipeline contribution.
- You write sharp briefs and are comfortable handing paid execution to a Performance Marketing Specialist rather than running bids yourself.
- You work well being guided by a senior player-coach peer, and you don't need to own every square inch of the motion to feel ownership over your work.
- You're comfortable being measured on lagging indicators like branded search lift and engaged audience growth, and you have an instinct for the leading indicators that predict them.
- You can operate with ambiguity, turning objectives into a plan and figuring out how to use the resources and partners around you to get there.
This role won't be a fit if:
- You need MQL volume or channel-level vanity metrics to feel like you're winning.
- You want to run paid bids and campaigns yourself rather than brief someone else to do it.
- You'd rather own a single channel than a full motion spanning partnerships, distribution, and community.
Benefits, Compensation & Perks
Compensation is determined by factors such as market data within Canada, technical skills, relevant experience, demonstrated impact, and internal pay equity.
Beyond salary, we invest in your growth, well-being, and long-term success through:
- Stock options and variable compensation
- 4 weeks vacation, 5 personal days, and your birthday off (we want to celebrate with you!)
- Comprehensive benefits from day one, plus an annual HSA/WSA spending account
- RRSP matching to support your future
- Annual learning and development budget, plus a book budget
- Parental leave top-ups
- & many more!!
A Few Things Worth Knowing
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This Posting: This is an active role we're looking to fill now.
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Our Use of AI: AgencyAnalytics uses AI tools to support the screening and assessment stages of our recruitment process. All select