Demand Generation Lead (WFH)

About the job: Key Responsibilities: 1. Own marketing execution and deliver MQL, pipeline, and self-serve growth targets across enterprise sales-led and product-led motions. 2. Translate quarterly GTM goals into channel-level plans, budgets, campaigns, weekly execution, and measurable pipeline outcomes. 3. Coordinate and direct paid advertising, SEO or web, outbound, creative, and other specialist marketing resources while maintaining a high quality bar. 4. Monitor the full marketing funnel and diagnose performance issues across audience, offer, creative, landing pages, sequencing, conversion, and lead quality. 5. Develop and optimize ABM campaigns targeting enterprise accounts, technical buyers, QA leaders, engineering leadership, and solutions architects. 6. Drive product-led growth initiatives focused on signups, activation, conversion, and self-serve revenue. 7. Track campaign and channel performance, identify leaks and opportunities, and recommend rapid budget and resource reallocations. 8. Work closely with sales to improve lead quality, qualification, routing, and marketing-to-sales handoffs. 9. Build and automate recurring marketing processes such as reporting, lead triage, routing, alerts, and performance tracking. 10. Lead flagship marketing initiatives including industry reports, benchmarks, case studies, and other demand-generation assets. Who can apply: Only those candidates can apply who: - have minimum 1 years of experience Salary: ₹ 4,00,000 - 8,00,000 /year Experience: 1 year(s) Deadline: 2026-09-12 23:59:59 Other perks: 5 days a week Skills required: Social Media Marketing, Digital Marketing, Google AdWords, Search Engine Optimization (SEO), Facebook Marketing, Email Marketing, Lead Generation, B2B Sales, Content Marketing, Marketing Campaigns , Marketing Automation and Performance Monitoring Other Requirements: - 1. 6+ years of experience in B2B demand generation, growth marketing, or SaaS marketing, with at least 2 years directly owning an MQL or pipeline target. - 2. Hands-on experience across at least three areas including paid acquisition, SEO/content, outbound sequencing, landing-page or CRO, and marketing analytics; experience with both enterprise sales-led and product-led motions is strongly preferred. - 3. Experience marketing to technical enterprise buyers, developers, or engineering teams is a strong plus. Familiarity with AI agents, Salesforce Agentforce, AWS Bedrock, or similar technologies is desirable. About Company: ContextQA provides an easy-to-use platform that supports end-to-end testing and an automation framework to enable anyone with product knowledge to automate software testing of the product without writing code, while adding more context to the current software development and testing process. We aim to improve software quality by speeding up automation testing, seamless integration with other testing frameworks, and providing 360-degree quality check coverage to software features.