CRM Manager (Remote-PH)

Company: US-based Sweepstakes Casino
Employment Type: Full-Time (Contractor)
Work Setup: Fully Remote

Working Schedule: Day Shift (PHT), aligned with US business needs
Role Overview

We are seeking an experienced CRM Manager to own and scale our customer lifecycle strategy for a fast-growing US sweepstakes casino. This role is responsible for driving player engagement, retention, reactivation, and lifetime value through data-driven CRM initiatives while ensuring full compliance with US sweepstakes regulations.

The role will work cross-functionally with Marketing, Product, BI, and Compliance teams to deliver personalized, timely, and responsible player communications across multiple channels.
Key Responsibilities
CRM Strategy & Lifecycle Management

- Own the end-to-end CRM strategy across the player lifecycle: onboarding, engagement, retention, reactivation, and churn prevention

- Design and optimize player journeys based on behavior, value, and engagement patterns

- Segment players using transactional and behavioral data (e.g., activity, recency, frequency, value)

Campaign Planning & Execution

- Plan, execute, and optimize CRM campaigns across email, push notifications, SMS, and in-app messaging

- Manage promotional campaigns, including bonuses, free entries, tournaments, and retention mechanics aligned with sweepstakes rules

- Ensure campaigns are timely, relevant, and personalized

Data, Analytics & Optimization

- Track and analyze CRM KPIs such as retention, conversion, reactivation, ARPU/LTV, and churn

- Conduct A/B testing on messaging, timing, offers, and journeys

- Translate insights into actionable improvements and clear performance reporting

Compliance & Responsible Play

- Ensure all CRM communications comply with US sweepstakes regulations, internal policies, and responsible play standards

- Maintain opt-in, opt-out, and communication preference best practices

Cross-Functional Collaboration

- Work with Product and UX teams to improve in-app experiences and messaging triggers

- Collaborate with the BI team on dashboards, segmentation logic, and campaign attribution

- Coordinate with Marketing and Creative teams on campaigns, creatives, and promotional calendars

Tools & CRM Platforms

- Drive CRM strategy through hands-on ownership of Optimove, using player segmentation, value modeling, and automated lifecycle campaigns to improve retention, increase ARPU, and grow long-term player value

- Maintain CRM workflows, automation, and campaign calendar

- Support data hygiene and CRM best practices

Requirements:

- 3+ years of hands-on CRM, lifecycle, or retention marketing experience within real-money online gaming, sweepstakes casinos, social casinos, or comparable high-engagement digital products

- Strong understanding of the US player market, including customer behavior, motivations, promotional sensitivity, and lifecycle expectations

- Native or near-native English proficiency, with the ability to craft compelling, compliant, and conversion-focused messaging

- Proven track record of delivering measurable CRM impact, including:

- End-to-end customer journey design and optimization

- Promotional strategy and execution

- Player segmentation and personalization

- High-performing email and multi-channel CRM campaigns

- Exceptional communication skills, able to clearly articulate strategy, present insights, and collaborate effectively with key stakeholders

- Highly analytical mindset, with strong experience in performance tracking, reporting, and translating data into actionable insights

- Proven hands-on expertise in Optimove, with the ability to independently build segments, configure multi-step lifecycle journeys, manage triggers, execute A/B tests, and analyze campaign performance

- Working knowledge of HTML and experience with automated CRM platforms (e.g., Optimove, Braze, Salesforce Marketing Cloud, or similar) is a strong advantage

- Experience designing or managing loy