Creative Strategist (Spanish)
This is a remote position.
Creative Strategist - Spanish Division (Launch Team)
Summary We're a fast-growing $20M/year natural health and wellness brand expanding into Spanish-speaking markets. We're building the founding Spanish creative team to bring our proven direct-response system to a massive, passionate audience that deeply values natural remedies and ancestral healing wisdom. If you're a native Spanish speaker with sharp copywriting instincts, a passion for natural health, and an eye for what converts—this is your chance to lead creative strategy for an entirely new market from day one.
What You'll Do
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Concept & Copy: Create punchy headlines, hooks, and 1-2 minute ad scripts in Spanish for Facebook, TikTok, and YouTube targeting Spanish-speaking audiences (US Hispanic, Mexico, Spain, Latin America).
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Cultural Localization: Adapt winning English ads for Spanish markets while honoring cultural nuances—"remedios de abuela," traditional healing practices, and regional language differences.
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Creative Strategy: Deconstruct top-performing health ads in Spanish-speaking markets and pitch fresh angles, formats, and storyboards that resonate with Hispanic cultural values.
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Research & Swipe-Building: Build and maintain a Spanish-language swipe file of winning health ads, landing pages, and content trends from competitors and adjacent brands.
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Iterate & Test: Turn performance data into rapid creative variations—new hooks, lead lines, CTAs, and offers optimized for Spanish-speaking customers.
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Cross-Team Collaboration: Work with video editors, media buyers, and the English creative team to ship 10+ new Spanish ads per week.
Must-Have Traits
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Native Spanish Speaker: Fluent written and spoken Spanish with cultural fluency across Spanish-speaking regions.
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Conversational English: Strong enough English to coordinate with our international team and learn from our existing creative systems.
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Health & Wellness Passion: Personal interest or professional experience in natural remedies, herbal medicine, wellness, or supplements - you genuinely believe in what we sell.
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Low Ego, High Curiosity: Ready to learn our proven frameworks, take feedback, and chase results over creative credit.
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Outcome-Focused: You obsess over ad performance (ROAS, CTR, hook rate) more than output volume.
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Self-Directed: Comfortable working remotely, hitting deadlines, and asking smart questions without hand-holding.
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Detail Sharpness: Typos, compliance red flags, and weak claims bother you—you ship clean, credible copy.
- Experience creating and scaling ads on Meta, TikTok and Youtube.
Nice-to-Have Skills
- Experience creating ads for health, wellness, or supplement brands in Spanish-speaking markets.
- Familiarity with ad spy tools (AdLibrary, Foreplay, Minea).
- Knowledge of VSL/VLR, RMBC, or other direct-response frameworks.
- Understanding of Meta/Facebook advertising best practices.
- Experience writing for 50+ demographic.
- Bonus points for including your favorite natural remedy somewhere in your application.
What We Offer
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Fully Remote, Full-Time Role: Work from anywhere in the Spanish-speaking world.
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Competitive Compensation: $2,000 to 2,500/month base + bonus based on the contribution margin from your winning ads (top performers earn significantly more).
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PTO policy: 24 days per year (2 per month) + 4 sick days.
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Founder-Level Impact: You'll be the first Spanish creative strategist—help us build this division from zero.
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Hands-On Training: Learn our proven ad research and creative systems that drive millions in revenue.
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Mentorship: Direct access to our lead creative strategists.
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Growth Path: Clear advancement opportunities as the Spanish division scales.
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Tight, No-BS Culture: We value speed, data, and real results.
Why This Role Matters The Hispanic market has a deep cultural connection to natural healing—"los remedios de la abuela" are already part