Creative Strategist (Performance Marketing)

Creative Strategist (Performance Creative)
Function: Meta Ads | Performance Creative | Creative Testing Support
Reports to: Head of Performance
Location: Remote Working | Optional Access to a Central London HQ
Compensation: £40,000 to £54,000

Overview
The Soar Group is one of the UK’s fastest-growing performance agency groups, home to three specialist agencies. On the inside, we work as one:
- Hambi Media: Performance creative agency for Meta, delivering High Production, UGC, and Static ads. The UK’s largest performance creative division in the UK.
- For You Advertising: The UK’s #1 independent TikTok agency, specialising in TikTok paid media, TikTok Shop, and creator-led content at scale.
- Soar With Us: Paid social and paid search, managing media buying and growth strategy across the group’s client portfolio.

Together, the group manages over £100M in ad spend, works with category-leading D2C brands, and operates the UK’s largest Creative Strategy department with design, production, strategy, and UGC all under one roof.

What Sets Us Apart
- Nominated for Meta’s Creative Diversity Award 2025, the only independent agency recognised.
- Highest independent agency spend on Meta in 2025.
- Official TikTok Agency Partner, Creative Partner, and one of the only TikTok Shop Partners across UK and US.
- Two production studios (London and Manchester)
- Creators of D2C Diaries, one of the UK’s leading eCommerce podcasts
- Partnered with Meta, TikTok, Foreplay, and Triple Whale.

Requirements
The Role
We’re looking for a Creative Strategist to lead creative strategy across a portfolio of fast-growing D2C brands.
In this role, you’ll own the creative direction and performance across multiple client accounts - driving ideation, scripting, briefing and analysis from end to end. You’ll be responsible for developing, testing and scaling high-performing creative that delivers measurable results across Meta and TikTok.
You’ll work closely with designers, producers, media buyers and account managers to ensure creative output is strategically sound, performance-driven and executed to a high standard.
What You’ll Do
- Own and develop performance creative strategies across multiple client accounts on Meta and TikTok.
- Turn creative performance data into clear insights, recommendations and testing opportunities.
- Lead concepting, scripting and briefing for UGC and paid social assets.
- Write clear, high-quality creative briefs for creators and internal production teams.
- Build and manage structured creative testing roadmaps across accounts.
- Collaborate closely with account managers to ensure alignment between strategy, delivery and client goals.
- Stay ahead of trends, hooks, formats and platform updates to inform creative direction.
- Lead or contribute to client reporting, presenting creative insights and strategic recommendations.
- Manage multiple accounts with strong organisation, prioritisation and attention to detail.

What Success Looks Like (First 3–6 Months)
- You confidently own creative strategy across several client accounts.
- Your creative direction leads to measurable improvements in performance.
- You consistently deliver clear, strategic briefs and high-quality ideas.
- You build strong working relationships with media buyers, creatives and account managers.
- You demonstrate a deep understanding of creative testing and iteration.
- You take increasing ownership of both strategy and client-facing communication.
- You are constantly staying in-tune across trends within the meta, organic and D2C space.

You’ll Thrive Here If You Have
- 2-4+ years experience in paid social, creative strategy, content or performance marketing (agency experience a plus).
- Strong understanding of Meta and TikTok ad ecosystems.
- Proven ability to analyse performance data and translate it into creative decisions.
- Excellent written communication and briefing skills.
- A proactive, ownership-driven mindset.
- A strong interes