Creative Strategist / Marketplace Manager

# Creative Strategist / Marketplace Manager ## Role Overview We are looking for a **Creative Strategist / Marketplace Manager** who can combine creative thinking with strong marketplace and e-commerce execution. The ideal candidate understands how to develop content and creative strategies that drive traffic, engagement, conversions, and sales across online marketplaces. ## Key Responsibilities * Develop and execute creative strategies for marketplace and e-commerce channels. * Analyze marketplace performance, customer behavior, competitors, and market trends to identify growth opportunities. * Develop creative concepts, content briefs, product messaging, and campaign ideas designed to improve conversion. * Manage and optimize marketplace product listings, including titles, descriptions, images, keywords, and promotional content. * Collaborate with designers, video editors, copywriters, influencers, and other creative teams. * Monitor marketplace sales, conversion rates, traffic, rankings, and advertising performance. * Conduct competitor and product research to identify winning creative angles and market opportunities. * Test different creative concepts, hooks, messaging, thumbnails, product positioning, and promotional strategies. * Use performance data to determine which creative approaches should be scaled, improved, or discontinued. * Maintain marketplace content and ensure product information is accurate and optimized. * Support promotional campaigns, product launches, seasonal campaigns, and marketplace initiatives. * Prepare performance reports and provide actionable recommendations based on data. ## Requirements * Experience in **Creative Strategy, E-commerce, Marketplace Management, Digital Marketing, or a similar role**. * Experience with platforms such as **TikTok Shop, Amazon, Shopify, Shopee, Lazada, or other online marketplaces**. * Strong understanding of e-commerce customer behavior and conversion principles. * Experience developing creative concepts based on performance data. * Strong analytical and problem-solving skills. * Excellent written and verbal English communication. * Ability to manage multiple projects and deadlines independently. * Strong understanding of product positioning, consumer psychology, and direct-response marketing. ## Preferred Skills * TikTok Shop / TikTok Ads * Amazon Seller Central * Shopify * Meta Ads * Marketplace SEO * Product Listing Optimization * Creative Testing * UGC Strategy * Influencer Marketing * Performance Marketing * Competitor Research * Analytics & Reporting * Canva / Adobe Creative Suite * Google Sheets / Excel ## Ideal Candidate The ideal candidate is a **data-driven creative thinker** who understands that great creative should ultimately drive business results. They should be comfortable analyzing marketplace data, identifying winning creative angles, developing strategies, and working with creative teams to turn insights into content that generates sales.