Creative Strategist – DTC Meta Ads | Full-Time, Long-Term

We’re a fast-growing international DTC e-commerce brand looking for an experienced Creative Strategist to take ownership of our Meta creative strategy. We already have graphic designers, static ad designers, and video editors. We’re not looking for another designer or editor. We’re looking for the person who d ---------- what we should create, test, and iterate — and why. Creative is one of the biggest growth dezeengines of our business, and this role will work directly with the founder and creative team. What You’ll Do: *Research competitors, Meta Ad Library, customer reviews, surveys, Reddit, trends, and winning DTC brands *Find new customer pain points, desires, objections, hooks, and blue-ocean angles *Develop creative concepts for static ads, UGC, native ads, video, advertorials, and long-form ads *Write hooks, scripts, headlines, copy, and clear creative briefs *Brief our designers and video editors *Analyse creative performance using CPA, ROAS, CTR, CPC, CPM, CVR, hook rate, etc. *Identify why creatives win or lose *iterate winners and continuously develop new concepts Who We’re Looking For: You: -Have proven experience with DTC/e-commerce Meta ads -Understand direct-response marketing and consumer psychology -Are excellent at finding hooks, angles, and creative concepts -Can turn research and customer insights into ads -Understand Meta creative performance data -Can explain why an ad worked -Write excellent, natural English for the US market -Use AI tools effectively for research and creative development -Can think independently instead of simply copying competitors You do not need to design or edit the ads yourself. We already have a team for execution. Proof of Results Required: Please show us at least 3 successful Meta creatives/concepts you personally worked on. For each, briefly explain: The product and angle Your specific role The creative Spend CPA / ROAS CTR / CPC where available Revenue or purchases Screenshots or other proof where possible Confidential brand information can be anonymised. We care about performance, not just attractive portfolios. How to Apply Start your application with: “Creative is the growth engine.” Then send us: 1.Your 3 best-performing creative examples + results 2.A short explanation of how you find new winning angles 3.How you would approach creating the first 10 concepts for a completely new DTC product 4.The DTC brand you currently think has the best Meta creatives and why 5.Your expected monthly salary in USD Loom: Please also send a 3–5 minute Loom analysing one DTC Meta ad you think is excellent. Explain the hook, angle, psychology, why you think it works, and what you would test next. Long-Term Opportunity This is a full-time, long-term role with significant room to grow. We want someone who can eventually own our creative strategy, work closely with the founder, and help us build a system that consistently produces winning creatives. If you’re obsessed with understanding why people buy and what we should test next, we’d love to hear from you.