Creative Strategist - Acquisition

About Trafilea Trafilea is a Consumer Tech Platform for Transformative Brand Growth. We’re building the AI Growth Engine that powers the next generation of consumer brands. With over $1B+ in cumulative revenue, 12M+ customers, and 500+ talents across 19 countries, we combine technology, growth marketing, and operational excellence to scale purpose-driven, digitally native brands. We own and operate our own digitally native brands (not an agency), with presence in Walmart, Nordstrom, and Amazon, and a strong global D2C footprint. Why Trafilea We’re a tech-led eCommerce group scaling our own globally loved DTC brands, while helping ambitious talent grow just as fast. 🚀 We build and scale our own brands. 🦾 We invest in AI and automation like few others in eCom. 📈 We test fast, grow fast, and help you do the same. 🤝 Be part of a dynamic, diverse, and talented global team. 🌍 100% Remote, USD competitive salary, paid time off, and more. Job Responsibilities At Trafilea , you won’t just make ads — you’ll shape how millions of customers around the world discover, engage, and buy through performance-driven storytelling. You’ll own the strategy, testing, and iteration of high-volume direct-response ads that move the needle across Meta, TikTok, YouTube, and Google. You’ll lead the creative engine behind campaigns that fuel $500K+ in daily spend, diagnose creative performance through AdBattery and data-driven insights, and build scalable testing frameworks that consistently deliver winning hooks, angles, and storytelling formats. As Creative Strategist, you will: - Lead creative strategy for assigned product funnels, ensuring every asset is optimized for direct-response performance. - Define angles, hooks, and ad structures, blending emotional storytelling with persuasive copy and visual psychology. - Continuously analyze creative KPIs (ROAS, CTR, Hook Rate, Thumbstop, View Rate) to identify winners and iterate with speed. - Conduct weekly AdBattery diagnostics to manage variety, freshness, and fatigue across ads. - Design and execute A/B testing plans for creatives — copy, visuals, formats — with a clear process from hypothesis to iteration. - Leverage UGC, trends, and platform-specific formats (Meta, TikTok, YouTube) to push creative boundaries and scale performance. - Collaborate with Creative Operations, Copywriters, and Video Editors to ensure briefs, production, and post-production run seamlessly. - Partner with Growth and Data teams to align creative strategy with funnel performance and scaling priorities. - Provide clear, actionable feedback to creators and content partners, ensuring alignment with brand tone and direct-response objectives. - Stay ahead of platform trends, competitor benchmarks, and consumer behavior shifts to identify and act on new creative opportunities. Requirements - 4+ years of experience in Creative Strategy, Performance Marketing, or Direct Response Advertising (DTC, agency, or similar). - Proven track record crafting high-converting video ads & UGC content. - Strong grasp of sales psychology, persuasive copywriting, and buyer persona frameworks. - Data-driven mindset: confident in reading KPIs, extracting insights, and proposing actionable iterations. - Hands-on experience with A/B testing, creative diagnostics, and funnel optimization. - Passion for trends, platform nuances (Meta, TikTok, YouTube), and continuous creative innovation. - Highly organized and execution-obsessed, with a structured approach to creative planning. - Strong collaboration & feedback skills — able to align creators, editors, and copywriters toward performance goals. - Fluent in English (B2+ minimum). Highlights Originally posted on Himalayas