Creative Director, Experiential Marketing
Role Overview
TH Experiential is looking for a visionary Creative Director to lead concept development and creative execution across our full portfolio of experiential work, from large-scale activations and immersive environments to hybrid and digital campaigns.
This is a leadership role for a strategic, culture-savvy, and collaborative thinker who thrives on turning bold ideas into unforgettable experiences. You will work directly with clients and internal teams to shape breakthrough work that delivers impact, drives engagement, and positions TH as a creative powerhouse in the industry.
About TH Experiential
TH Experiential is a creatively-led experiential agency built on craft, collaboration, and trusted client partnership. Since 2006, we’ve helped leading global brands create culturally resonant, meticulously produced experiences that blend storytelling, design, and real-world impact. We deliver work that shapes culture and creates moments to remember.
As experiential demand accelerates, TH is entering its next chapter of intentional growth. We’re evolving our leadership team and go-to-market approach to support a growing slate of integrated programs while protecting margins, clarity, and long-term client relationships. This role is a rare opportunity for a seasoned experiential business development leader to help define how TH grows—strategically and sustainably.
Key Responsibilities
Creative Leadership
- Lead the ideation, development, and execution of integrated experiential campaigns that push creative boundaries and meet client objectives.
- Champion and evolve the creative vision for projects, ensuring alignment with brand goals, cultural relevance, and innovative execution.
- Guide cross-functional teams of 2D designers, 3D spacial designers, motion graphic designers, and strategists through the creative process with clarity, inspiration, and decisiveness.
Client Engagement & Strategy
- Serve as a senior creative partner and trusted advisor to clients, offering strategic insight and inspiring confidence through every phase of a project.
- Collaborate closely with strategy, business development, and production leads to ensure creative excellence and strategic alignment.
- Confidently present concepts and campaign thinking to senior client stakeholders and executive teams.
Team Building & Mentorship
- Manage, mentor, and inspire a team of creatives, providing actionable feedback, fostering growth, and building a collaborative culture of excellence.
- Attract top creative talent and nurture an environment that values originality, inclusivity, and accountability.
- Partner with agency leadership to shape the future of the creative department and elevate TH’s creative profile.
Executional Standards
- Oversee the development of all creative outputs including presentations, visual design, copy, environmental design, and video/motion content.
- Ensure all creative deliverables are cohesive, brand-aligned, and executed to the highest standard.
- Maintain ownership of the creative vision throughout production, actively collaborating with internal and external partners to ensure flawless execution.
Agency Marketing
- For every project, partner with cross functional leads on a content capture plan for marketing materials.
- Once projects are completed, lead the creative team to develop recaps, case studies, and sales/marketing collateral.
- Partner with the marketing team to support website updates, social posts, and award submissions.
Core Competencies
Creative Excellence
- Strong concept development skills, with a portfolio of impactful experiential campaigns, branded environments, and cross-channel content.
- Ability to translate strategic insights into bold creative direction across in-person, digital, and hybrid formats.
- Deep understanding of brand storytelling, cultural trends, and audience behavior.
Leadership & Vision
- Clear, confident communicator with the ability to inspire