Country Growth & Marketing Lead - UK & Ireland (remote EMEA [ex. Ireland])

📍 Afghanistan,Albania,Algeria,Andorra,Angola,Antarctica,Armenia,Austria,Azerbaijan,Bahrain,Belarus,Belgium,Benin,Bosnia and Herzegovina,Botswana,Bouvet Island,Bulgaria,Burkina Faso,Burundi,Cabo Verde,Cameroon,Central African Republic,Chad,Comoros,Congo,Congo, The Democratic Republic of the,Cook Islands,Croatia,Curaçao,Cyprus,Czechia,Côte d'Ivoire,Denmark,Djibouti,Egypt,Equatorial Guinea,Eritrea,Estonia,Eswatini,Ethiopia,Faroe Islands,Finland,France,French Guiana,French Southern Territories,Gabon,Gambia,Georgia,Germany,Ghana,Gibraltar,Greece,Greenland,Guadeloupe,Guernsey,Guinea,Guinea-Bissau,Heard Island and McDonald Islands,Holy See (Vatican City State),Hungary,Iceland,Iran,Iraq,Ireland,Isle of Man,Israel,Italy,Jersey,Jordan,Kazakhstan,Kenya,Kosovo,Kuwait,Kyrgyzstan,Latvia,Lebanon,Lesotho,Liberia,Libya,Liechtenstein,Lithuania,Luxembourg,Madagascar,Malawi,Mali,Malta,Martinique,Mauritania,Mauritius,Mayotte,Moldova,Monaco,Montenegro,Morocco,Mozambique,Namibia,Netherlands,Niger,Nigeria,North Macedonia,Norway,Oman,Palestine, State of,Poland,Portugal,Qatar,Romania,Russian Federation,Rwanda,Réunion,Saint Barthélemy,Saint Helena, Ascension and Tristan da Cunha,Saint Martin (French part),Saint Pierre and Miquelon,San Marino,Sao Tome and Principe,Saudi Arabia,Senegal,Serbia,Seychelles,Sierra Leone,Sint Maarten (Dutch part),Slovakia,Slovenia,Somalia,South Africa,South Sudan,Spain,Sudan,Svalbard and Jan Mayen,Sweden,Switzerland,Syrian Arab Republic,Tajikistan,Tanzania,Togo,Tunisia,Turkey,Turkmenistan,Uganda,Ukraine,United Arab Emirates,United Kingdom,Uzbekistan,Western Sahara,Yemen,Zambia,Zimbabwe,Åland Islands

📅 Posted 2026-07-26 · via Himalayas

🏷 Marketing-Leadership,Growth-Marketing,Country-Marketing-Manager,Digital-Marketing,Growth-Marketing-Lead,EMEA-Marketing-Manager,EMEA-Marketing-Director,Head-Of-Growth-Marketing

Apply on original site ↗

Country Growth & Marketing Consultant – UK & Ireland

📍 EMEA (Remote, ex. Ireland)
🔎 This role is being recruited on behalf of our client as part of a confidential search.
About the Role

We are supporting our client—an international leader in digital mental health—in the search for a Country Growth & Marketing Consultant (UK & Ireland) . The company’s mission is to expand access to high-quality mental health care worldwide through innovative online services.

In this role, you will drive strategic growth across the UK and Irish markets, build brand presence, and lead cross-functional initiatives across marketing, product, localization, partnerships, and regional strategy. This position requires a seasoned marketing leader with strong go-to-market expertise, deep consumer insight, and the ability to influence global stakeholders.
Key Responsibilities
Brand, Market & Growth Strategy

- Build and strengthen the brand across the UK and Ireland,

- Develop and execute long-term growth, marketing, and localization strategies,

- Manage and optimize a significant multi-million-dollar regional marketing budget,

- Lead the regional marketing roadmap while influencing global teams and priorities.

Marketing Execution & Cross-Functional Leadership

- Oversee the media mix across all channels, including: Paid Search, Facebook, TikTok, TV, Podcasts, Radio,

- Identify, negotiate, and manage partnerships with local marketing partners,

- Plan and execute growth initiatives to drive user acquisition and brand trust,

- Collaborate closely with global teams across marketing, product, compliance, clinical operations, and provider acquisition,

- Use data, business cases, and consumer insight to champion market growth,

- Manage supply and demand balance across the UK & Ireland.

Research & Localization

- Conduct market, competitor, and consumer research to inform product positioning,

- Support the development of localized product experiences and campaigns.

Requirements

- 10+ years of experience in consumer marketing with substantial budget ownership (multi-million dollar scale),

- 5+ years of experience in fast-paced technology or digital-first companies,

- Deep understanding of consumer attitudes and behavioral drivers in the UK and Ireland,

- Strong cross-functional leadership and stakeholder management skills,

- Proven ability to drive multi-channel acquisition strategies.

Bonus (Preferred but Not Required)

- Experience in subscription or marketplace business models,

- Experience in the health tech ecosystem,

- Background in high-growth or scale-up environments.

Working Style

- Fully remote work environment based in the EMEA region (Excluding IRELAND) , with occasional travel as needed

- Ability to collaborate asynchronously with global teams across multiple time zones

Originally posted on Himalayas

← All remote jobs