Copywriter

Copywriter (Conversion-Focused Marketing) – Remote

Position Type: Full-Time, Remote
Compensation: $1,300–$1,600/month
Working Hours: U.S. Business Hours
About the Role

At Pavago , one of our clients is hiring a Copywriter to create persuasive, conversion-focused marketing content that drives leads, engagement, and revenue.

This is a performance-driven role for someone who understands how words influence customer behavior. You’ll develop high-converting copy across landing pages, email campaigns, paid advertising, and sales funnels while collaborating closely with marketing and design teams to optimize campaign performance.

You’ll support clients across a variety of industries, including healthcare, restaurants, fitness, e-commerce, professional services, SaaS, and B2B businesses.

If you’re passionate about direct-response copywriting, customer psychology, and writing content that delivers measurable business results, this role is for you.
Responsibilities
Landing Pages & Sales Funnels

- Write and optimize high-converting landing pages, sales pages, and lead generation funnels.

- Develop messaging tailored to each stage of the customer journey (TOFU, MOFU, BOFU).

- Improve headlines, offers, calls-to-action (CTAs), and conversion flow.

- Collaborate with designers and marketers to ensure messaging aligns with visual design and campaign goals.

Email Marketing & Lifecycle Campaigns

- Write cold outreach emails, nurture sequences, newsletters, promotional campaigns, and re-engagement emails.

- Develop lifecycle messaging that supports lead generation, customer retention, and conversion.

- Create segmentation-based email campaigns for different audience groups.

- Continuously optimize subject lines, hooks, messaging, and CTAs based on campaign performance.

Paid Advertising & Campaign Support

- Write compelling ad copy for Meta, Google, LinkedIn, and other paid advertising platforms.

- Develop high-performing hooks, headlines, and messaging frameworks.

- Support ongoing campaign testing by refining copy based on performance metrics and A/B testing results.

Content Strategy & Optimization

- Conduct audience research and competitor analysis to strengthen messaging.

- Create SEO-aware landing page and website copy that aligns with search intent.

- Analyze campaign performance and improve messaging using engagement and conversion data.

- Support A/B testing initiatives for headlines, offers, CTAs, and page messaging.

What Makes You a Great Fit

- You understand customer psychology and persuasive messaging.

- You write copy that balances creativity with measurable business outcomes.

- You think strategically and use performance data to improve results.

- You can adapt your writing style across multiple industries and audiences.

- You’re highly organized and capable of managing multiple projects simultaneously.

- You thrive in fast-paced remote environments and collaborate effectively with cross-functional teams.

Required Experience & Skills

- 3+ years of experience in copywriting, conversion-focused marketing, or digital marketing.

- Strong portfolio showcasing:

- Landing pages

- Sales pages

- Email campaigns

- Funnel copy

- Conversion-focused marketing content

- Experience writing for B2B and/or B2C audiences.

- Strong understanding of direct-response copywriting principles.

- Excellent written and verbal English communication skills.

- Ability to adapt tone, messaging, and brand voice across industries.

- Familiarity with conversion metrics, campaign optimization, and performance-driven marketing.

Nice to Have

- Experience with email marketing platforms such as HubSpot, Klaviyo, Mailchimp, or GoHighLevel.

- Experience supporting paid advertising campaigns.

- Strong understanding of TOFU, MOFU, and BOFU funnel strategies.

- Knowledge of SEO and search intent optimization.

- Experience with A/B testing and Conversion Rate Optimization (CRO).

- Familiarity with AI-ass