Conversion Rate Optimization Principal
🧬 About us
We’re iubenda , the team turning compliance into a growth engine. We help over 110K businesses all around the world build trust, boost performance, and grow without limits. Now part of team.blue ( ) , we’re scaling privacy tech with confidence, creativity, and a little bit of attitude. Join a team that moves fast, thinks big, and makes privacy feel exciting again!
The proposed salary range (the final offer will be based on experience and seniority) is €37,000 – €55,5000 gross annual total compensation , plus benefits (as listed in the relevant section below).
🎯 Mission & Core Purpose
Your mission is to own the full loop of Conversion Rate Optimization at iubenda , from hypothesis to shipped test to measurable revenue impact, across our websites and product surfaces, as a hands-on individual contributor: designing and running every A/B test with statistical rigor, building and maintaining the tracking that makes results trustworthy, and turning data into clear, actionable recommendations. You own how tests get built, run, and measured. The Monetization Principal, Marketing, and Product own what gets tested and why on their respective surfaces, and bring their initiatives to your queue.You will report to the Director of Growth, working closely with the Revenue Business Analyst, the Monetization Principal, Product, Engineering, and Marketing. This role sits at the center of iubenda 's experimentation engine.
💼 Key Responsibilities
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Owning the shared experimentation queue. Taking test requests from the Monetization Principal, Marketing, and Product, and prioritizing them by expected impact and effort. You decide how a test is designed and when it runs; requesting teams decide what to test and why;
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Designing every test with proper statistical rigor: sample size, run duration, significance thresholds, and guardrail metrics, so results hold up under scrutiny;
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Implementing and maintaining product and website tracking (Amplitude or a similar platform), owning the event and tagging plan, and auditing it regularly for drift or gaps;
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Analyzing results and turning them into clear, statistically grounded recommendations. On monetization tests (pricing, packaging, paywalls, add-on offers), route the ship, kill, or iterate call back to the Monetization Principal; on other surfaces, make that call with Product or Marketing;
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Executing tests across our websites and in-app surfaces, including landing pages, pricing pages, signup flows, checkout, payment pages, and in-app upgrade prompts. On monetization surfaces, the Monetization Principal briefs the offer, price, or packaging being tested; you own how it is built, run, and validated;
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Reporting on experiment velocity, win rate, and cumulative impact on conversion rate and ARPU to the Director of Growth and the leadership team.
👤 How This Role Differs
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Vs. Monetization Principal: who decides what to test or build to grow free-to-paid conversion and add-on revenue (pricing, packaging, paywalls, lifecycle campaigns), and own the resulting revenue outcome. You decide how it gets tested, build the experiment, and certify the result. You do not set monetization strategy or pricing; they do not run tests or own tracking infrastructure.
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Vs. Revenue Business Analyst: the Analyst sizes opportunities and hands off data-backed findings. You do not do original opportunity analysis; you test the hypotheses that come out of it, alongside hypotheses from the Monetization Principal, Marketing, and Product.
💡 Experience & Skills
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At least 6 years of experience in experimentation, growth, or conversion optimization, with a track record of shipped tests and quantified results;
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Direct, hands-on experience with A/B and multivariate testing tools such as Amplitude, Optimizely, or VWO;
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Experience implementing and running product analytics platforms such as Amplitude, Mixpanel, or GA4, including event tracking setup;
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Working knowledge of experiment de