Content Writer / Copywriter

Job Title: Content Writer / Copywriter Position Type: Full-Time, Remote Working Hours: U.S. client business hours (with flexibility for deadlines and content calendars) About the Role: Our client is seeking a Content Writer / Copywriter to create compelling, high-quality content that informs, engages, and converts. This role involves producing blog posts, landing pages, ad copy, sales collateral, and thought leadership content. The Writer ensures all outputs are on-brand, SEO-friendly, and aligned with marketing and sales objectives. Responsibilities: - Content Creation: - Write long-form and short-form content including blogs, case studies, whitepapers, newsletters, and web pages. - Produce copy for ads, email campaigns, and sales collateral. - Ensure all content aligns with brand voice, style, and tone. - SEO & Optimization: - Research keywords and incorporate SEO best practices into writing. - Collaborate with SEO specialists to optimize for search intent and ranking. - Update existing content to maintain freshness and relevance. - Research & Subject Expertise: - Conduct in-depth research on industry topics, competitors, and trends. - Interview subject matter experts (SMEs) for thought leadership content. - Translate complex topics into clear, engaging copy. - Editing & Quality Assurance: - Proofread for grammar, clarity, and consistency. - Ensure deliverables are accurate, plagiarism-free, and error-free. - Maintain content calendars and deliver work on time. - Collaboration: - Work with designers, marketers, and sales teams to align copy with visuals and campaigns. - Incorporate stakeholder feedback into revisions while maintaining brand integrity. - Performance Tracking: - Monitor content performance using Google Analytics, HubSpot, or similar tools. - Provide recommendations to improve engagement, conversions, and SEO rankings. What Makes You a Perfect Fit: - Strong storyteller with a flair for persuasive and engaging writing. - Skilled at tailoring tone and style for different audiences and formats. - Organized multitasker who can manage multiple assignments and deadlines. - Curious researcher who thrives on learning new industries and topics. Required Experience & Skills (Minimum): - 2+ years professional writing or copywriting experience. - Portfolio of content across multiple formats (blogs, web copy, ads, collateral). - Proficiency with Microsoft Office/Google Workspace. - Strong research and editing skills. Ideal Experience & Skills: - Background writing for B2B SaaS, marketing agencies, or professional services. - Familiarity with SEO tools (SEMrush, Ahrefs, Clearscope). - Experience writing conversion-focused copy (ads, landing pages, email sequences). - Knowledge of content management systems (WordPress, HubSpot). What Does a Typical Day Look Like? A Content Writer / Copywriter’s day revolves around producing high-quality, conversion-focused content. You will: - Research industry trends and gather insights for upcoming topics. - Draft blog posts and long-form content for marketing campaigns. - Write ad copy, landing page text, or sales collateral to support lead generation and deals. - Collaborate with designers and marketers to align copy with visuals and campaign strategy. - Edit and proof content for accuracy and brand consistency. - Track content performance and optimize older pieces for better SEO and conversions. In essence: you ensure content is persuasive, optimized, and impactful, fueling marketing and sales results. Key Metrics for Success (KPIs): - Consistent content delivery aligned with deadlines. - Growth in organic traffic and engagement from written content. - Conversion performance of landing pages and ad copy. - SEO rankings and visibility for target keywords. - Positive stakeholder feedback on clarity and effectiveness of content. Interview Process: - Initial Phone Screen - Video Interview with Pavago Recruiter - Portfo